The US has always ‘not’ delivered what it has vowed to. And now, Europe is actually following its suit!

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The UN’s experience in Lebanon too is not encouraging. According to the UN’s Department of Peacekeeping Operations, UNIFIL has operated on an annual budget of $94 million and suffers chronic budget shortfalls due to unpaid assessments from member states. Now consider what an expanded UNIFIL is mandated to do under UN Security Council Resolution 1701 – the peacekeepers are obliged to monitor the ceasefire between Israel and Hezbollah; support and accompany the Lebanese armed forces as they deploy in southern Lebanon; assist Lebanon’s government in securing the country’s borders and ports to keep illegal weapons from getting into Hezbollah’s hands; and help ensure humanitarian access to civilian population and the voluntary and safe return of displaced persons. This without a speck of doubt is a Herculean task, but what about the shameful fact that even a month after the resolution has been passed, less than 5,000 troops are deployed! Even if all 15,000 UN troops could be deployed, the challenges in Lebanon will remain daunting. The UN insists that Resolution 1701 does not mandate that the UN disarm Hezbollah; almost no nation other than Israel is willing to charge its soldiers with that task. Instead, the job falls back on the Lebanese government and defence, who need all the help they can get from the global community.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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While the economic reforms in India were initiated with perceptible changes in the banking sector, another important sector which has been remarkable in terms of reach into the rural India as also the savings it generates is left terribly stranded. The mammoth Indian Postal department faces an uphill task in the wake of its failure in modernizing its majority of post-offices.

The department has had a dubious distinction of bringing computerisation in only 0.011% of its 155,837 branches. Including 506 Head Offices, the Postal department has computerized only 1,772 upto March 2004. It is contended that at this pace complete computerisation can only be expected in decades. To make matters worse, it has been reported that though the business volume of speed post has increased from Rs.780 million in 1997-98 to about Rs.3 billion in 2004, its share in the sector has come down drastically to only 10%.

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The eyes of the world rested upon this motley crew of traveling pilgrims on a mission...

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Nothing perseveres as much as the human spirit and the single-minded determination of these peaceniks made them ensure they met local leaders all along the way, putting the finishing touches to the arrangements to be undertaken once the law was broken at Dandi. “Even the arrest of Sardar Patel at Ras taluka on the 19th of March failed to dampen their spirits,” was the statement that crashed into my thoughts. And thus the movement rolled along, an unstoppable juggernaut that cropped up in ways unimaginable... government workers resigned, the masses enrolled themselves in droves and those Indians not aligned with this movement were ostracized. Gandhiji’s exhortations touched the hearts and minds of the milieu simply because it was tailored to each village’s way of life, with regards issues such as khadi, untouchability, et al.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

One of the most respected government corporations, GAIL towers above others!

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Its strong international presence in the form of trans-national gas pipelines in Myanmar, Iran, Turkmenistan, apart from LNG explorations in Australia, Qatar, Oman Abu Dhabi, Iran and Algeria, speaks volumes about GAIL’s global orientation. No wonder then that GAIL has been ranked amongst the top four Indian companies by S&P and Crisil, due to its strong business and financial profile; it further obtained the highest domestic rating of LAAA by ICRA, the Platt Global Energy Award 2005 for industry leadership and the Oil and Gas Conservation Fortnight Award for “Best Overall Performance”. And now, they’re #4 on our list!

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Almost every famed legend gleams with prodigious talent. Satyam Computers Services Limited can surely be bequeathed a name among such greats, with Ramalinga Raju holding the prodigious mantle high, what with his dexterous marshalling of resources to take on not just Indian IT biggies, but global IT majors. While the company did suffer from the IT bubble bust of 2001, it seems to be sure-footed in the unraveling of strategies to gain top rung luster.

Despite positive performance in the current years, critics have regularly lambasted and labeled Satyam a straggler when compared to the IT icons such as Infosys, TCS and Wipro. Satyam on its part seems to have silenced them substantially for now by posting smashing revenues in Q1, FY 2005-06 of Rs.14.4 billion (a capacious yoy growth of 36.3%) and towering profits of Rs.3.54 billion (an unbelievable increase of 86.18%).

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Bollywood mavericks go eyeball to eyeball with Adland’s whizkid filmmakers over who’s hotter on TVC turf!

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“Today, when the big stars have turned into big brands, this rationale pretty much endures. Obviously, Aamir would be more at ease working with Ashu and Sharukh with Aziz than some unknown and unfamiliar ad film directors.” Two other things, Benegal says, have also driven this phenomenon. One, the condescension levels that the film industry traditionally harboured towards the ad-film frat (secondclass citizens!) has totally disappeared due to ad-lands morphing into a cool, sophisticated, technosavvy, hot n’ happening profession. Two, ad films spell mega-bucks! “I am sure the stars today make more money on endorsements than on the pay cheques from movies… and this goes for the cross-over directors too. As for the ads, the agency is there to monitor it. No issue. After all, it’s the age of specialisation, remember?”

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From probiking to rural-biking

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After pushing the adrenaline of the young generation with ultimate bikes like Pulsar and Avenger, Bajaj is now trying an innovative way to grasp the essence of premium biking by setting up the Bajaj Probiking Showrooms all over the country. The effort is to provide an excellent retail and post sales experience to the probikers so that they can relate better with the Bajaj brand name. At the same time, normal bikers would perceive Bajaj as being ‘up there’ on the technology front. It will also allow the customers to test the bikes for torque, speed and accelerations, things which are not possible in a normal showroom. On another end, Bajaj is trying to tap the rural segment, using a very innovative and different kind of rural dealership system designed to address issues (like credit, loans) specific to rural customers. But then, is this rural foray even required for Bajaj? Well, with an extremely low current two-wheeler penetration of around 7%, it makes more than sense, it makes Bajaj sense!

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Surely, the fair, slim and dedicated housewife is the epitome of all that a woman stands for today, right? Wrong!

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In another of its ads, Fair & Lovely shows a young talented girl with a strong potential of becoming a cricket commentator. But to be successful, she is advised by her friend to not spend so much time practicing on a make-believe mike, but rather spend time in front of the mirror and change her skin colour, for turning her dreams into reality. After all, talent is not important, and a fair skin obviously guarantees a fair future, doesn’t it? If that’s not enough of a humiliation, then Godrej Fair Glow goes a step further to show how, if you are dark skinned, your life is confined to the dark corners of your home. You could, however, use Fair Glow fairness cream to become spotlessly fair and develop the confidence to face people. Now others would find it worthy to talk to you & be friends with you.

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