After Nepal, MTNL now dials Mauritius!

IIPM PUBLICATION
State-owned Mahanagar Telephone Nigam Ltd. (MTNL) is going great guns these days. After starting services in Nepal, this telecom major will now be providing basic fixed line, fixed wireless, pre-paid and post-paid mobile and ILD services in Mauritius. Though MTNL was granted the license to offer fixed and wireless services in 2004, it started providing the ISD services in June 2005 and has now made a headway with its cellular services in the island. MTNL has earmarked Rs.1 billion for the roll-out.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

IIPM Release :- Wealth is waiting

IIPM BEST B-SCHOOL

BRAND : IDBI, Paisa Builder.in
AGENCY : Leo Burnett
BASELINE : Wealth is waiting

DESCRIPTION: A man in a thick forest is following a map earnestly trying to locate the hidden treasure. He suddenly falls into a trench. Following a pipe in the trench, he reaches an opening and finds himself inside an IDBI bank branch. Sitting on a workstation, he discovers investment options offered by IDBI’s Paisa Builder trading portal.

4Ps TAKE: If you wanna lay your hands on some treasure, log on to IDBI’s paisabuilder.in portal and discover a virtual treasure trove. It pays off better than a wild treasure hunt, and that is the power idea! At first glance, the ad is reminiscent of Sunny Deol in his latest flick, Naksha, but the strategy finally is well-communicated that IDBI’s Paisa Builder investment options are an easier way to make money. The punch line could not be positioned more clearly: ‘Wealth is waiting’. At rank 5, this ad offers clinching benefit to IDBI!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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If Tata could, it would... But should it?

IIPM PUBLICATION
When the whole world (and India too!) was marvelling over how an Indian steel major, so very peacefully gulped down the Anglo- Dutch Corus – a company whose production capacity was 5.4 times that of Tata Steel’s – Brazil’s CSN surfaced & blew away Tata’s dreams with just a few pence more! The Brazilian major placed a higher bid of 475 pence, thus outbidding Tata Steel’s bid by 20 pence per share. So after putting forward a brave front, by placing a high bid of $7.6 billion, will the Indian heavyweight give a higher bid? Or rather, should it? The answer lies in, who has the edge in the whole process and after it?

Tata should not forget that CSN may be a silent competitor, yet its shrewdness cannot be undermined. Consider this – just a day before it placed its higher bid for Corus to unshackle Tata’s formidable stance, it guardedly bought a 2.33% stake (taking its total stake to 3.8%) in Corus through its subsidiary Supernova Acquisitions at 472 pence per share. Interestingly, its banking advisors too hold major stakes in Corus.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Q: What should business school professors – myself included – be doing to prepare students for the global business environment?

Craig Shoemaker, Davenport, Iowa

IIPM BEST B-SCHOOL
Well, exactly what you suggest: They should be teaching students how to lead and manage in different cultures. In fact, we’d make the case that the nitty-gritty of managing people – in any culture – should rank higher in the educational hierarchy. Over the past two years, we’ve visited 35 business schools around the world, and we’ve been repeatedly surprised by how little classroom attention is paid to hiring, motivating, team building and firing. Instead, business schools seem far more invested in teaching high-brain concepts: Disruptive technologies, complexity modeling and the like. Those may be useful, particularly if you join a consulting firm. But if you’re going to become a real manager, you have to know how to get the most from your people. Sadly, at most business schools the people teaching about people rarely get much respect.

The big hitters are in strategy and finance. We’d say that’s backward. Strategy and finance matter, of course, but without the right people running them, they’re nothing but theories in the sky. We hope that you have the clout to ensure that people management is a core subject in your university’s business school curriculum. If you do, you’ll launch your students’ careers with a real head start.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Press Release :- A‘MAZE’ING PAST

IIPM PUBLICATION
The labyrinth of past that has formed Hungary as we know it today is one of the most colourful ones in the world. Hungary witnessed numerous reforms, expansions, disintegrations and devastations by various empires, be it the Tartars or the Turks, the Habsburgs or the Russians. The country in the later half of the 19th century witnessed growth of Industrialisation and slide of agriculture which led a fury amongst the suppressed commoners. Subsequently, this fuelled unrest in 1918 when the nationalists inspired by the Russian revolution of 1917 sought for independence. And on November 16, 1918 Count Michael Karolyi, Prime Minister to Emperor Charles I, declared Hungary an independent republic and marked the beginning of communist rule in the country. But political & diplomatic issues of this era pushed the country into economic misery, thereby compelling the nation to look westward for trade. Hungary opened itself to the world by opening its borders with Austria in 1989, when both the countries ceremonially removed the ‘iron curtain’ separating them. In 1990, under the leadership of Prime Minister Josef Antall liberalisation got further impetus. Antall sought economic liberalization through reforms, which included freedom being given to the press & private businesses along with changes in the election processes. In the same quest Hungary joined the NATO in 1999 under Prime Minister Viktor Orban of the conservative Hungarian Civic Party. In May 2004, Hungary joined the EU (partial integration).

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative