A tale of Arkansas & Bentonville...

IIPM BEST B-SCHOOL
Wal-Mart’s stock was listed on NYSE in 1970 & the overwhelming response enabled the company to open a further 261 stores. Even after Sam’s demise, his wife Helen and four children – Robson, John, Jim and Alice – continued the strong growth and with 38% stake continue to play an active role in strategic decisions.

With Rob Walton (Sam Walton’s eldest son) as the Chairman and Lee Scott as the CEO, Wal-Mart has retained the tag of world’s largest retailer. And despite being often critised for its unethical policies, it still looks proud enough to be the second-largest entity on the Fortune 500 list!

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Source : IIPM Editorial, 2006

Dean of IIPM :- Pofessor Arindam Chaudhuri (Renowned Management Guru and Economist)

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Premji keeps strict control on Wipro & his business acumen is impeccable

IIPM PUBLICATION
The story of Azim Premji from an engineering student in 1966 to becoming the owner of India’s most respected company is a fascinating saga in itself. At a nascent age of 21 years, Azim Premji was entrusted with the responsibility of handling the reigns of Wipro due to early demise of his father H.M Premji. Premji carried on the legacy of his father as WIPRO manufactured oil & related products.

In the late 1970’s, the government forced IBM to exit the Indian market as it was selling products with obsolete technology. Th is created a gap in the highly immature IT industry of India and Premji sensed it as a business opportunity. Consequently, now WIPRO was manufacturing mini computers and eventually entered the soft ware market.

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Source : IIPM Editorial, 2006

Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)

The company That started off as a small transport business now has over 40,000 employees worldwide

IIPM BEST B-SCHOOL
That being said, TVS’ ride to the top has not been as rosy as it seems. The gamboling company of today was once writhing in disarray, totally lost after it severed its ties with Suzuki Motor Corporation in 2001 following a string of failures. The pathetic state of affairs in TVS prompted Sulajja Firodia Motwani of Kinetic, to remark, “The new TVS will be weaker both in motorbikes and scooters,” and she had everyone subscribing to her views but one. Venu Srinivasan, Managing Director, TVS, saw this pothole as an opportunity for the ailing company to switch gears.

The TVS Group reformed its strategies under the leadership of Venu Srinivasan focusing primarily on total productivity maintenance (TPM) and total quality management (TQM). According to Srinivasan, “It is a company-wide effort at continuous quality improvement of all processes, products and services through total employee involvement that results in increasing customer satisfaction and loyalty, and improved business results.”

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Source : IIPM Editorial, 2006

Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)

For More IIPM Article, Visit Below....
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Keep a tab as hot and spicy film trailers replace storylines of ad campaigns...

IIPM PUBLICATION
In the latest commercial of Coca-Cola, Hrithik Roshan is back as the brand ambassador after a long gap. His film Dhoom-2’s release is drawing nearer and the TVC seamlessly makes way for the trailers of the action movie. Even the tag-line of the cola-drink has changed to Dhoom Machaley.

The recently released Don had a slew of products weaved into its story line. While brands like Motorola, Oakley, Louis Philippe, Compaq, etc. had cameos in the film, TAG Hueur went a step further and launched TAG Heuer Monaco 69 watches (designed specially around the film) along with print ads (flashed all over the media) of ‘Don’ wearing the watch. Says, Shahnawaz Khan of Tag Hueur, “The base of Bollywood is huge and the association surely helps a niche product like ours.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)