Videocon :- A new language of colours

Why Study Abroad When IIPM Gives You 3 global Advantages!

BRAND : Videocon
AGENCY : O&M
BASELINE : A new language of colours

DESCRIPTION: A lady gets up from a violet sofa, dressed in a violet gown. Cut to a painter who is wondering what to call the colour he is using. Next, a lady is wearing green-framed glasses and a green colour trickles down from the side of her frame. Then we see a young girl in a flowery field holding a light blue butterfly that releases a blue hue as it flies away. A group of ballet dancers are practicing with different coloured ribbons. The V.O. says: “With so many colours on the Videocon LCD,..Videocon Integra, a new language of colours.”

4Ps TAKE: The new range of Videocon’s LCD TV sets is busy calling shade a shade and how! The power idea is to firmly establish the USP of the product range in consumers’ minds: colour clarity. With Sony Bravia’s LCD TV ads (that has colourful balls flying around everywhere), guess this one is quite a winner too. The reward to the prospect is, of course, Videocon’s truly desi character. You think colour may have a new language? Then, try turning on the Videocon’s LCD TV!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Some bare truths about outsourcing!

Why Study Abroad When IIPM Gives You 3 global Advantages!

A new report by The Work Foundation – an international not-for-profit organisation – that brings all sides of working organizations together to find the best ways of improving both economic performance and quality of working life says that the fear that all ‘good quality’ British jobs are being ‘outsourced’ to India and other developing countries is not so real after all! It may be overstated. Here’s why: while only 5.5% of all jobs were lost across Europe due to outsourcing, in Britain, jobs that can be potentially outsourced (in sectors like call centres) have actually gone up and not down. Which means that lesser jobs are being off shored to countries that can offer cheap labour. “The evidence suggests that while trade in services between Britain and India is certainly rising, it is not happening nearly as fast as is sometimes imagined. An increase from 0.4% to 1.2% between 1995 and 2004 is less of an explosion and more of a slow evolution,” states the report, adding, “Technology has always led to people being displaced from some lines of work into others, but what is not happening is a straightforward job migration from North to South, West to East.” What’s more, the report even says that industrialised nations – not poor, developing ones – are benefiting more from outsourcing. Ain’t that food for thought?

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....

The Sunday Indian - India's Greatest News weekly
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These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/

Why is Mr.A.P.Kurien

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Cheesed off?

He’s AMFI’s head; and we guess he’s right...

The Chairman of Association of Mutual Funds in India, A.P. Kurien is an irritated man today. Just about a fortnight ago, the Finance Ministry came up with another one of their ‘gems’ – this time, a diktat allowing (rather, ordering) Navaratnas & Mini-ratnas to invest 30% of their surplus in Mutual Funds (MFs)! So why is Kurien getting cheesed off ? The Finance Ministry, showing off its world-class intellect, has ‘allowed’ such investment only in public sector MFs and not in corresponding private sector ones.

Could this possibly be because of the high returns guaranteed by public sector MFs? Frankly, that would be as pathetic an excuse as one could imagine. Public sector MFs have set benchmarks in teaching how not to earn great returns. You tell me a public sector MF name and I’ll show how it has been beaten black and blue by private sector MFs. Consider this – one of the most hyped NFOs whose success was trumpeted all across, was the SBI Blue Chip offer, which mobilized a solid Rs.28.55 billion & claimed it would beat the BSE100 (an easy target)! Forget beating, over the last year, the fund failed to even attain half the growth of BSE100 (while the fund grew 28%, BSE100 grew by a classy 58%).

The situation is the same across public sector MFs for the last year. For example, while LIC MF Equity grew by 34% and UTI MNC Growth Fund by 31%, their own set minimum target – the Sensex – grew by 37%. Who needs portfolio managers?! One could have blindly invested in the Sensex or BSE100 and earned more. True, the best performing public sector fund (SBI Midcap Growth) got 60% growth, but does it stand anywhere even close to the 85% growth of the private JM Basic Growth Fund?

Sadly, when markets crash, public sector MFs almost always end up losing more! With $18 billion free cash (30% of 60 central PSUs’ surplus in FY06), forcing public sector MFs on PSUs seems quite ludicrous. But seriously, weren’t MFs in reality meant for retail investors instead of corporate ones? Or am I also simply sounding too cheesed off now? Never mind Mr. Finance Minister, let’s just focus on making the FIIs richer, shall we?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Bidding bye bye to Baiji

The Sunday Indian - India's Greatest News weekly

We might have lost the Yangtze River dolphin for ever!

Just what price are we ready to pay for growth and prosperity? Well, from the way events have unfolded in the not-sodistant Chinese backyard, the answer seems a resounding ‘anything’. To cut a long story short, Baiji or the Yangtze River dolphin, thought to be, until recently, a highly endangered species, has gone ‘functionally’ extinct. What’s appalling, and perhaps ironical, is that the fascinating creature for long regarded as a symbol of peace and prosperity in Chinese tradition and nicknamed – the ‘Goddess of the Yangtze’ has merely been reduced to a mere name.

Hunted for food and skin, and thanks to the rapid growth during the ‘Great Leap Forward’, the Baiji’s days had appeared numbered with experts having sounded alarm bells for the Yangtze dolphins. Unfortunately they’ve been proved right. Even on repeated surveys of the Yangtze not a single Baiji was spotted. So what exactly went wrong? Says Dr. Sandeep Behra, WWF India Dolphin Conservation Project Head, “Over exploitation of the river and construction of dams and barrages has resulted in the Yangtze dolphin’s depletion.” So does that mean the Indian river dolphins could face the same threat too? “In 2005, 1,100 dolphins in the Indus and less than 2,000 in the Ganga were reported. Conservation needs to be taken up seriously, else the fate of our dolphins would not be too different from the Yangtze’s,” asserts Dr. Behra. “In a nutshell, both quantity and quality (river flow & level) are critical for dolphin survival which is affected by the construction of dams and barrages. Being mammals, they are at the top of the aquatic food chain process and their extinction will affect the entire food chain system”. Let’s hope, unlike everything else, we don’t compete with our neighbour on the fate of our dolphins!

Edit bureau: Rahul Chaudhary with inputs from Swati Hora

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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