LEGACY WITH TRUST

IIPM 3-year full-time Integrated (MBA BBA) Programme

Yashish Dahiya
CEO, Policybazaar.com
“Almost Every Indian has grown up looking at TATA trucks, TATA salt, and I am sure Indians know more about brand TATA than any other brand. However, besides size and omnipresence what TATA provides us is a vision. A Vision that says, ‘It’s possible’. It’s possible to be a visionary and succeed in an upright manner. It’s possible to carry old world values with new world dynamism. It’s possible to be an Indian company while growing globally. Brand TATA has been so much a part of every Indians life that a piece of all of us is definitely proud to see a truly Indian multinational poised to conquer the globe.”

Vaibhav Vohra
Director, DPD Continental
“One can not look at Modern India and forget the role that brand Tata played in its making. It’s not only a pioneer in many fields, but also plays a vital role in acting as India’s corporate ambassador in the Global market. Today it is one of the oldest brands that is still growing rapidly. It has also been ranked as most reputed than the likes of global giants such as Google, Microsoft, Coca Cola, etc. Brand Tata’s role in India’s economic development is highlighted by the fact that Tata group has become the first corporate entity in India to cross Rs.2 trillion market capitalization. It is indeed impossible to isolate growth of Indian economy without considering contribution of brand Tata to bring India to a platform where it competes with bigger and stronger economies.”

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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