Will Jet escape the turbulence?

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naresh goyal-owned jet Airways seems to be hitting the headlines for all the wrong reasons for quite some time now. From pocketing consistent losses quarter after quarter to conceding its market leadership to Vijay Mallya’s Kingfisher Airlines, Goyal is certainly having a tough time. Further, Jet Airways has rubbed its employees the wrong way once again by issuing pink slips to its pilots after the sacking fiasco that it was into last October. This proved to be the last straw on the camel’s back, as it led to three days of strike, which grounded the coveted services of the airline and disrupted many travelling plans. Moreover, even after almost a year the cost saving alliance with Kingfisher Airlines, the airline is yet to show any positive result. All this put together is surely hurting the current standing of this private aviator and of course the overall customer perception of the airline. Even the low cost players like IndiGo and SpiceJet are taking fast strides and becoming a threat to Jet’s current market share. So what should be the plan of action for Goyal to save grace in these trying times? Surely, it is high time for Goyal to avoid any further hiccups. “The key is to ensure that capacity remains in line with demand and high emphasis is given on providing consistent and quality services,” advices Hatim Broachwala, Aviation analyst, Khandwala Securities. Thus it is now or never for Jet Airways to hold on to its market standings.

Ratan Lal Bhagat

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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