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Showing posts with label IIPM-Gurgaon. Show all posts
Showing posts with label IIPM-Gurgaon. Show all posts

Thursday, November 18, 2010

Fighting floods, inviting funds

IIPM BBA MBA Institute: Student Notice Board

B S Yeddyurappa, the first BJP chief minister in south India, will complete two years in the office on May 30. busy organising the much hyped Global Investors’ Meet to be held in June, he claims it would throw open new avenues of development in the state. Some would agree, others not. B S NarayanaSwamy grills the CM on issues political and social exclusively for TSI

You’ve been in office for two years. Are you satisfied with the work done by your government so far?

A person should not be satisfied with the results at any point. Because once you are satisfied, you are likely to stop working hard. We have done a lot of work in the last two years, but a lot more remains to be done in the coming years.

Your government is going to spend hundreds of crores of rupees on the two-day Global Investors Meet (GIM) next month in Bangalore. How feasible is the move to invite huge investments when the state is facing a severe power crunch?

Some brainless people are spreading the rumour that we are spending Rs 1000 crore on GIM. Actually, the expenditure is not even Rs 100 crore. As for the power crisis, I would like to inform you that the government is not going to provide power to every new industry. Many industries would generate power for themselves and would perhaps give the surplus to us. There’s no need to worry.

I am sure that in terms of the overall development of the state, the GIM will become a milestone. We are expecting to attract huge investments—about four lakh crore rupees, to be precise—in a number of areas such as infrastructure, micro and small enterprises, tourism, education, power and health. We are focussing on development in both rural and industrial sectors and simultaneously to generate employment. Many global industrial giants are participating in the event.

It’s being said that the government is more interested in global investment than in rehabilitating lakhs of people displaced by last year’s massive flood?

During the last two-three decades, more than 350 villages have been repeatedly ravaged by floods. But previous governments did not care to make any arrangements for the rehabilitation of those affected. Last year’s flood was of unprecedented magnitude. Now they (the Opposition) are accusing us of not paying attention to this matter. But the fact is that my government is keen to rehabilitate flood-affected people, and we have already done a lot for them. We have distributed the compensation money and have allotted dwelling units to the affected. We are planning to allot around 10,000 more houses this month. It was delayed due to the model code of conduct for the gram panchayat elections. We have acquired around 5000 acres of land to build more dwelling units for the affected. The process for laying power lines and providing drinking water is on. Why, even union home minister Mr. P. Chidambaram appreciated our efforts and speedy work towards rehabilitation.

According to a recent study jointly conducted by FICCI and KAF (Konrad Adenauer Foundation), 42 per cent of the investors are not happy with conditions in the state. They say starting a business here is difficult…

As compared to the neighbouring states, Karnataka has far better conditions and infrastructure for investment. Perhaps the only difficulty is the power supply. But we have already taken steps to generate sufficient power. I hope Karnataka would be self-sufficient in the power sector very soon. The Opposition says that the power crisis is not as much about production as it is about distribution? Is it true?

They make these accusations to hide their own mistakes committed during their rule. The power leakage during distribution has come down by 25 per cent in our regime.

Your government has repeatedly been accused of trying to protect some tainted ministers. The Opposition has been demanding their dismissal but you have not yielded so far?

It’s not the Opposition’s job to advise as to who should be in the cabinet and who should be thrown out. It’s the people, and not the Opposition, who decide who is tainted and who’s not. And the people have given their mandate to us. There is no tainted minister in my cabinet. The Opposition keeps levelling such accusation just for the sake of it.

What do you think of the Governor’s show-cause notice to your tourism minister G. Janardhana Reddy, seeking explanation on his alleged involvement in some illegal activities?

I don’t want to comment on this.

Experts have opined that the recently inaugurated Mysore airport has failed to meet international standards…

I have already made it clear that we will extend full support to the agencies concerned for putting in place the safety mechanisms in Mysore airport and the other proposed airports in Shimoga and Gulbarga. We have instructed that passenger safety should be given priority in the construction of these two airports.

Why has your promise of granting more power to the Lokayukta not materialised yet?

The issue will be discussed in the coming Legislative Assembly session. We will take a decision soon.

What’s your opinion on the UPA government’s proposed amendments to the RTI Act?

The central government should not take any decision in this regard in a hurry. It should allow for a national debate on the issue and then consider all shades of opinion before taking a final decision on the amendment to the RTI Act.

Which department in the state has been the best performer in your view?

I would not like to mention any particular department. All the departments are development-oriented though some departments need to initiate more reforms. I am glad to mention that in the rural development area, we are the number one state in the country. Also, Mysore is rated as the second best city in Indian in terms of sanitation and overall cleanliness.

Your government has seen many controversies during the two years of your rule. How do you feel regarding these imbroglios?

We have passed through many agni pareekshas (trials by fire) successfully in the last two years of my regime. We are confident that we will complete the remaining three years just as successfully.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM Lucknow – News article in Economic Times and Times of India

Planman Consulting: The sister concern of IIPM
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Social Networking Sites have become advertising shops

Monday, September 27, 2010

Consistency = brand recall

What role does branding and advertising play in NGOs fund raising strategy?

Effective branding helps an NGO show how they are different from other organisations and reinforce their credibility. If a nonprofit looks like it threw together its logo, website, or other materials and sends inconsistent messages, the idea communicated to donors can be that the organisation isn’t buttoned up. I’m generally not a fan of advertising: it’s useful to change perceptions on an issue (for instance, why you shouldn’t drink and drive) but it’s not a cost-effective way for most nonprofits to increase their own fundraising or visibility. These days, social media seems to be a much more effective way to raise visibility – by having something meaningful to say. Staffing for social media and developing a clear strategy can be hard, but it’s definitely more cost-effective to implement.

How can they ensure brand recall? What strategies can be adopted to break through the clutter and ensure that people and authorities notice their efforts?
Being consistent is probably the best way to develop brand recall. Using the same logo, colour, style of images and messages over and over and over again helps ensure that donors and other audiences realise they are all coming from the same organisation. If I visit your website, read your newsletter, get invited to your event, hear your staff person speak – all those points of contact should reinforce the same ideas.

There are several celebrities that can be seen associated, both directly and indirectly, with some or the other NGO? Do such associations really help?

Whether a celebrity is helpful or not depends on a few variables. First, how committed is the celebrity to the cause? Are they willing to work to represent it accurately and thoughtfully? Secondly, is the celebrity appealing to the nonprofit’s target audience? The best use of a celebrity to advance a cause I’ve seen in recent years is Alicia Keys’ support for an organisation here in the US called Keep A Child Alive. She’s been a tireless advocate for their cause and has helped raise over a million dollars by asking her fans to text in a donation on their mobile phones at her concerts and television appearances.

There are cases where NGOs have been accused of misusing funds? Doesn’t it make the role of a genuine NGO difficult?
Yes, scandals in the nonprofit sector are rare but they can have deep impact because they make donors more wary of giving. In the US there are several charity watchdog groups that allow donors to see how a credible third-party assesses the organisation such as Charity Navigator or the Wise Giving Alliance. I encourage all nonprofits to be as transparent as possible about how they work with their donors.

Sarah Durham is the Founder of US-based Big Duck, a communication agency for non-profits, and the author of “Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Award Conferred To Irom Chanu Sharmila By IIPM
IIPM’s Management Consulting Arm - Planman Consulting
IIPM Lucknow – News article in Economic Times and Times of India
IIPM: Planman Stars – Event management made easy

IIPM enters into media education
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