Beautiful Mind

MANAGEMENT GURU

Finally, it’s time for the wireless king to relinquish direct operational control of Bharti’s telecom business. But Sunil Mittal also realises that his role in shaping the future of the group is far from over...

In late 2005, when the entire media world was ballistically reporting Sunil Mittal’s mammoth expansion plans, B&E stood out & warned against such unrelated diversifications, considering that the telecom domain itself was far from won. Today, with competition intensifying on every front, the question remains the same – has Bharti bitten more than it can chew?

For starters, let us clarify one key point. The spirit of entrepreneurship is in fact the lifeline of a country that seeks to break free from the shackles of poverty, depression & unemployment. And there is no way one can doubt the enterprising ability of Sunil Mittal, which created India’s largest telecom company by market share & revenue. And we also value the undying spirit of enterprise, that desire of unlocking potential in sunrise sectors, which lured the Mittals away from the bicycle business to mobile ‘express yourself ’ solutions and now to diverse emerging sectors. What started with forays into insurance, airport restructuring (which failed) & fresh food exports is now taking Bharti into retailing with Wal-Mart.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Grrrr! I had food poisoning

MANAGEMENT GURU

It seems lifestyle maladies are not just restricted to humans. This time it’s pets who are its new victims. A large number of dogs and cats in North America succumbed to death after eating wet pet food, manufactured by Canada-based company Menu Foods. Eating the tainted food led to kidney failure and other severe illness among the pets. According to scientists at the New York State Food Laboratory, Aminopterin, a toxin, found in the recalled foods is said to be the real culprit for all this mess. The company has recalled 95 brands of “cuts and gravy” style dog and cat food (that were suspected of being tainted), irrespective of their date code.

A wave of rage struck North America, and there have been calls from 4,400 pet owners (FDA reports), storming with queries on recalled pet foods. The company officials have confirmed death of 16 pets (15 dogs and one cat), which seems far behind the reality. Market reports claim that more than 450 pets have breathed their last breath after having that food. Menu Foods is a leading North American manufacturer of wet pet food products with production of more than one billion containers in 2006. Controversies like these will shake consumer’s trust in the brand and tarnish the image of the company. Stringent rules are called for; to avoid such mess in the future.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Designer maal in your mall!

MANAGEMENT GURU

The $2 billion Indian designer industry (according to E&Y) is shirking off its small-scale cottage industry image and is emerging as a more structured industry by working closely with big retailers. Recently, Future Group (from the stable of Biyani), opened Future Fashion House – a venture with designers, Rocky S & Priyadarshini Rao. Also riding on the crest of the wave are ritzy retailers like Ebony & Shoppers’ Stop. However, Raymond would always be considered a pioneer of corporatisation of designer prêt, with 30% annual growth. And with 31% Indians buying designer clothes (according to an AC Nielson study), Indian designers are truly enjoying their day in the sun.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Online focus remains the ask...

IIPM BEST B-SCHOOL

When industry wisdom goes askew, there arises a dubiety on whether it was just a strange behaviour – an aberration – or some character that was for long concealed. The situation at Time Inc. – world’s largest magazine publisher (which owns 150 consumer magazine titles), today is no different!

The $5.1 billion revenue earning print media giant announced a sell-off of 18 magazine titles (from its Parenting & Time4 Media groups) to the 200-year old, $2.9 billion Stockholm-based Bonnier Magazine Group which already has 20 titles under its belt. Ann Moore, Chairman & CEO, Time Inc., expressed her delight as, “I am very pleased to have found the right buyer. The transaction underscores Time Inc.’s commitment to focus our energy, resources and investment on the biggest and most profitable brands.” Added Dick Parsons, Chairman & CEO, Time AOL Warner, who thumped, “This is a smart transaction that advances both the interests of our shareholders and Time Inc.’s future success...”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The business of loving

IIPM PUBLICATION

For those who think cola and roses are cheap options, there are bigger brands that have also planned ways to help you profess your love. From Titan watches with their ‘Big Heart’ limited edition watches, to Corum and its Rs.500,000 watch, you could express your love and your bank balance on this day!

Brands are doing a whole lot of things to increase their sales. In fact, Valentine’s Day has become the perfect time to launch new products. From coffee to cola, from scooty to suitcases, from special dinners to diamonds, everything is being customized for the V’day!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri(Renowned Management Guru and Economist) Initiative

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When you can ‘rely’ on it!

IIPM BEST B-SCHOOL

Its high tide time when it comes to financial markets in India at the moment... a time to go simply forge ahead with mission ‘Money Making’! But hey, if you’re the type of investor whose funds are lying idle in your saving accounts (in anticipation of returns of a modest 6-7%) and if this gives your heart some degree of satisfaction, think again! There is a bigger opportunity knocking at your doorsteps, called Reliance Mutual funds!

Topping the list among all private mutual fund companies, is the titanic Reliance Mutual Fund (name changed from Reliance Capital Mutual Fund on March 11, 2004) with total Assets Under Management(AUM) reaching a breath-taking figure of Rs.390.2 billion! During the past year, the company has successfully managed to increase its customer base from a mere headcount of 1.05 to 3.1 million. And with launches of newer schemes, the company seems to have bigger plans in place. Despite intense competition from players like UTI Mutual Funds (with AUM of over Rs.370 billion), Prudential ICICI Mutual Funds, SBI Mutual Funds et al, the company’s style of managing its portfolio has only grown more aggressive by the day. Till date, it has to its credit 23 launches, prominent among which are Reliance Vision and Reliance Growth Funds.

Reliance mutual funds was also adjudged the best performing mutual fund globally. With a striking presence in over 500 cities and overseas market, and at a time when everything seems to be for it, there’s just one sound that its customers can hear – money, money and more money!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

like.no.other

IIPM PUBLICATION

Brand : Sony Bravia
Agency : Mc Kinney
Baseline : like.no.other

Description: A lot of colourful balls are released in the air; from there, they move on to the street, and cross over to the parking lot, where they pass a kid, cars, a bright red letter box et al. There’s a nice and soothing music playing in the backdrop. Then appears a caption, ‘Every single colour, every single detail’; and then the Sony Bravia is introduced as a high resolution LCD TV available at 0% finance and at an EMI of Rs.3,999.

4ps Take: The ad brings out the essence of the product quite clearly; unmatched display of colour and clarity, no two ways about that! Though the communication is short, the visual is appealing with the colourful balls flying around everywhere. The clinching benefit to the brand is of course the high-resolution factor, and also the opportunity to own the Sony Bravia at 0% finance – at Rs.3,999 EMI. Ready to tune into some highfaluting colour?

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

CSR has a growing relevance in branding

IIPM BEST B-SCHOOL
The Bharti Group is once again in the news! And we are not talking about the retail tie up, or the issues with Vodafone or even the innumerable expansion plans in telecom. Bharti Foundation was recently awarded with the Golden Peacock Award for CSR for the year 2006, in recognition of its efforts to provide free education to school children at low costs.

It is certainly heartening how quite a few Indian corporates, like Bharti, are playing their part in social initiatives. Is it only on the plank of social ethics and morality? Not so, say strategy consultants, since CSR plays a role in overall corporate objectives too, as a better society means greater future market potential. And there’s also a growing acceptance of its relevance to branding. Reputation, after all, is a very sensitive issue for companies in the present day and age.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

The ‘State’ still matters

IIPM PUBLICATION
But this kind of elitist talk ignores some fundamental issues about the role of the State. In the rush to provide sweeping judgements that the private sector is always superior to the state sector, analysts seem to be forgetting that there are some roles and duties that the State cannot abdicate. Education is one of them. Millions of Indian families simply do not have the financial means to send their children to ‘public’ schools that charge exorbitant fees. Schools run by the private sector will, by definition, keep profits as the Holy Grail. In the event, it is the duty of the State to ensure that children of poor parents are not denied a decent education just because they don’t have the money that a ‘market’ for education will demand. Yet, encouraged by some mindless pursuit of the idea of privatisation, the State is increasingly abdicating its role in providing education. The private sector will not reduce illiteracy levels in India from 40% or so currently, to less than 5%. The State has to perform that role.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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The Morse Code may have lost its relevance for commercial purposes, but it still has avid followers

IIPM BEST B-SCHOOL
In what is being regarded as the final nail in its coffin, the US Federal Communications commission recently dropped the knowledge of the age-old Morse Code as a prerequisite to apply for an Amateur Radio (aka Ham Radio) license. Well, If you belong to the dizzying age of satellite communication, Internet and cellphones buzzing with SMS every few minutes, perhaps news of the demise of this ageold communication technology would not make you even bat an eyelid. However, one must sit up and take notice – this was after all the basis of all telecommunication!

The language of dots and dashes, also referred to as dits and dahs to represent the English alphabet has quite an interesting history. The language was originally developed by Samuel Morse and Alfred Vail to send signals by wire. After further advancements, the technology became an indispensable communication medium around the world, particularly in the army, navy & air force. But then, with new technologies coming to the fore, the importance has come down. “Today we have multi-band, microprocessor-controlled radios that have such capabilities (like DSPs and signal processing) to make Morse less and less a necessity, and more a part of the hobby,” comments Michael Puchol, CTO, Whisher and wireless technology expert.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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After Nepal, MTNL now dials Mauritius!

IIPM PUBLICATION
State-owned Mahanagar Telephone Nigam Ltd. (MTNL) is going great guns these days. After starting services in Nepal, this telecom major will now be providing basic fixed line, fixed wireless, pre-paid and post-paid mobile and ILD services in Mauritius. Though MTNL was granted the license to offer fixed and wireless services in 2004, it started providing the ISD services in June 2005 and has now made a headway with its cellular services in the island. MTNL has earmarked Rs.1 billion for the roll-out.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

IIPM Release :- Wealth is waiting

IIPM BEST B-SCHOOL

BRAND : IDBI, Paisa Builder.in
AGENCY : Leo Burnett
BASELINE : Wealth is waiting

DESCRIPTION: A man in a thick forest is following a map earnestly trying to locate the hidden treasure. He suddenly falls into a trench. Following a pipe in the trench, he reaches an opening and finds himself inside an IDBI bank branch. Sitting on a workstation, he discovers investment options offered by IDBI’s Paisa Builder trading portal.

4Ps TAKE: If you wanna lay your hands on some treasure, log on to IDBI’s paisabuilder.in portal and discover a virtual treasure trove. It pays off better than a wild treasure hunt, and that is the power idea! At first glance, the ad is reminiscent of Sunny Deol in his latest flick, Naksha, but the strategy finally is well-communicated that IDBI’s Paisa Builder investment options are an easier way to make money. The punch line could not be positioned more clearly: ‘Wealth is waiting’. At rank 5, this ad offers clinching benefit to IDBI!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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If Tata could, it would... But should it?

IIPM PUBLICATION
When the whole world (and India too!) was marvelling over how an Indian steel major, so very peacefully gulped down the Anglo- Dutch Corus – a company whose production capacity was 5.4 times that of Tata Steel’s – Brazil’s CSN surfaced & blew away Tata’s dreams with just a few pence more! The Brazilian major placed a higher bid of 475 pence, thus outbidding Tata Steel’s bid by 20 pence per share. So after putting forward a brave front, by placing a high bid of $7.6 billion, will the Indian heavyweight give a higher bid? Or rather, should it? The answer lies in, who has the edge in the whole process and after it?

Tata should not forget that CSN may be a silent competitor, yet its shrewdness cannot be undermined. Consider this – just a day before it placed its higher bid for Corus to unshackle Tata’s formidable stance, it guardedly bought a 2.33% stake (taking its total stake to 3.8%) in Corus through its subsidiary Supernova Acquisitions at 472 pence per share. Interestingly, its banking advisors too hold major stakes in Corus.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Q: What should business school professors – myself included – be doing to prepare students for the global business environment?

Craig Shoemaker, Davenport, Iowa

IIPM BEST B-SCHOOL
Well, exactly what you suggest: They should be teaching students how to lead and manage in different cultures. In fact, we’d make the case that the nitty-gritty of managing people – in any culture – should rank higher in the educational hierarchy. Over the past two years, we’ve visited 35 business schools around the world, and we’ve been repeatedly surprised by how little classroom attention is paid to hiring, motivating, team building and firing. Instead, business schools seem far more invested in teaching high-brain concepts: Disruptive technologies, complexity modeling and the like. Those may be useful, particularly if you join a consulting firm. But if you’re going to become a real manager, you have to know how to get the most from your people. Sadly, at most business schools the people teaching about people rarely get much respect.

The big hitters are in strategy and finance. We’d say that’s backward. Strategy and finance matter, of course, but without the right people running them, they’re nothing but theories in the sky. We hope that you have the clout to ensure that people management is a core subject in your university’s business school curriculum. If you do, you’ll launch your students’ careers with a real head start.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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