The Wickaninnish Inn, Bc, Canada

Professor Arindam Chaudhuri (Renowned Management Guru) Initiative

They say, a trip to Canada is incomplete without a visit to this paradise! Call it the epitome of luxury or call it the Wickaninnish Inn... this esteemed member of the Relais et Châteaux congregation of hotels is sure to leave you enamoured!

THE VIEW: Overlooking the Chesterman Beach, the two beautiful buildings of the Inn, ‘At-the-Pointe’ and ‘On-the-Beach’ – offer a panoramic view of the temperate rain forests while resounding with wildlife calls!

ARCHI-TYPE: The ultra modern guest rooms too are designed to be in sync with nature, thanks to the floor-to-ceiling picture windows and direct access to the beach that makes the Wickaninnish Inn one of the most sought after in the whole of British Columbia!

BON APPÉTIT: The Pointe Restaurant is a culinary experience in itself, renowned for a special dessert made out of pure chocolate and hand picked exotic fruits, as also an extensive wine list recognised by the Wine Spectator magazine.

AROUND THE CORNER: Whale watching is the highlight of the Chesterman beach in this season (and every season), and the Rainforest Beach Loop Trail at the west coast only leaves you craving for more!

FROM UNDER THE CARPET: Not really meant for the hydrophobic!

IN ESSENCE: Let go of the camera once and you’ll regret it for life!

Compiled by: Pooja Priyadarshini

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Source : IIPM Editorial, 2007

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It’s fun to dine with frankenstein...

Management Guru :- Professor Arindam Chaudhuri

...But then, all of it comes with a heavy price tag! From human endeavours to decipher the roots of natural food products to a long-standing battle to take control of the food chain, there have been times when man wished he’d never initiated the journey. So, can we afford to lose precious (though few) lives in our quest for that perfect recipe (which many a times has been extraordinarily fruitless) which even the heavens would be proud of? Surely not. And in the face of poisoning, fatal food allergies and increased risks of cancer arising out of genetically engineered foods, it should not be forgotten that despite noble thoughts being the force to trigger the whole activity, we can’t afford alive humans ending up as laboratory samples! Yes, from creations of newer and dangerously resistant strains of viruses & bacteria to bio-invasion, the dark side of genetic modification in food items is only getting darker. Tomorrow, we might have micro-monsters like Frankenstein in the form of mutable and highly resistant Superweeds and Superpests. Surely, the the theory of risk & return apply to the bio-world too!

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Source : IIPM Editorial, 2007

A Way To Earn Money

IIPM BUSINESS AND ECONOMY

Advancell’s business model is typical of many current Spanish biotech companies: they began providing services as a way to earn money and then invested that money in research and innovation.

The business model isn’t the only typical feature of the Advancell story. CEO Luis Ruiz says his personal story reflects the experience of most others in the current generation of biotechnology entrepreneurs in Spain. He was a molecular biologist with years of experience in academia, then shifted to the local pharmaceutical industry and spent four years in business development.

“I had the rare hybrid academic and business profile that is required for managing these kinds of companies,” ays Ruiz.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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It’s all thanda for Coca-Cola!!!

IIPM BEST B-SCHOOL

Home soil is not proving to be fertile enough for the cola behemoth. Coca-Cola has been browbeaten by the step motherly treatment from Americans and CEO Neville Isdell is expecting sluggish sales in 2007. A report unleashed by ‘Beverage Digest’ in the USA, evinces that the market of carbonated drinks moved towards south by 0.6% in 2006 and, excluding energy drinks, this decline could be as much as 1.5%. Well, it’s no surprise that Coke is now eying on the energy drink-maker Glaceau. Also, the report highlighted the fact that Coke’s domestic market share reached 42.9% as compared to 43.1% in the year 2005, explaining the fact that Coke’s executives are losing their sleep.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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...and walk away with the crème de la crème of brand communication

IIPM BUSINESS AND ECONOMY

Nestlé and L’Oréal were the clients that enticed Publicis Worldwide to enter India. The presence of the likes of HP, Whirlpool and Coke in India added fuel to fire. Having worked with most of its desired clients, Publicis India is one of the top agencies of the country today. Part of the Publicis Group (the world’s fifth largest agency network), the agency has utilised its vanguard vision to good use since its very inception in 2003.

Interestingly, Publicis India is not the only agency of the group in the country. It also has Ambience Publicis, as another independent competing agency, and both share a common top management team. On potential conflicts between the functioning of the two agencies, Nakul Chopra, MD and CEO, Publicis India, says, “Honestly, there wasn’t any (conflict) because what we wanted was clearly conveyed and done with full agreement, so whether it was the management at that time or the organisation as a whole, all the key constituents agreed on a plan and it was executed with no difficulty.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

If it was steel that was responsible for the downfall of Group

IIPM BEST B-SCHOOL

If it was steel that was responsible for the downfall of Group, it was steel that also started their resurgence after 2001 when steel prices started rising & kept rising

Strangely, if it was steel that was responsible for the downfall of the Essar Group, it was steel that also started their resurgence and resurrection. After 2001, when the Essar Group looked truly down and out for the count, the global steel industry saw a sudden reversal of fortunes. Backed by surging demand in China and a global economic recovery post 9/11, steel prices started rising and have kept rising since then. Suddenly, Essar Steel started making money and the Ruias realised they now had a golden opportunity to bounce back. Even corporate and equity analysts started looking at the Group with new respect and grudging approval. Along with a sustained revival in steel, came the dramatic telecom revolution in the country. Since 2002, the mobile phone industry in India has been growing at dizzying rates and telecom has become a rock solid hot property for investors across the world.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

The Hershey Company and employees are proud of the role

IIPM BUSINESS AND ECONOMY

As our interaction with the honcho at Hershey moves on to his leadership credo, this unassuming leader brims with humility, “Well, I guess leadership is about empowering individuals and at Hershey we certainly believe in doing so. You need to nurture talent and bring out the best in them.” He points out that integrity and conviction is a vital value to the growth of this company and attributes it to the founder of the company. “Our founder Milton S. Hershey transformed the business of making chocolates when he established an enduring model of responsible communities and gave his entire personal fortune to a trust that administers a school for disadvantaged children,” he explains, adding that ‘trust’ is the largest shareholder in The Hershey Company and employees are proud of the role that the school plays in the lives of these children. In fact, the act of endowment seems to have even influenced Richard and his wife Susan deeply. The couple have vowed $750,000 for the J. Mack Robinson College of Business.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Night Without End

IIPM BEST B-SCHOOL

The inept handling of power sector by the political class for years has rendered one of the fastest growing economies in the world to suffer the ignominy of being branded as an ill-governed state. Summer after summer, people continue to bear the heat without any respite. But sadly, the corruptionridden political leadership just refuses to come out of their deep slumber

Year-after-year, we face the same scenario of protracted power outages. Once again we are in the midst of an annual national event of grueling elongated summers without fans and light. Compared to the earlier years, this time the hue-and-cry has started much before the actual onset of summer. The situation is so precarious that any situation which saves power even a bit causes the power distribution companies to feel elated. Here is an example: the whole of the country might be mourning the failure of Dravid & Co., but State Electricity Boards are a happy lot. With India out of contention, people will not remain awake throughout the night to watch cricket and thus the demand for power will drastically reduce.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The Enemy Lies Within

IIPM BUSINESS AND ECONOMY

While the whole nation was watching wide-eyed for the first bird to fall from the domestic skies, Naresh Goyal seized the opportunity and proved yet again why Jet Airways is such a hit with the media. Is the Sahara deal a brilliant strategic move to remain afloat? Or some unavoidable curse? For now, what matters is that Jet seems to be losing altitude... and fast!

Friday the 13th! Cursed, you said? Sure it is in Western culture, but could the association with this day find a parallel in the Indian aviation sector? For it is this fateful day in the year of 2007 that Jet Airways Chairman Naresh Goyal chose to finally announce that Jet & Sahara have finally decided to make it to the aisle; a move that has industry experts shaking their heads in candid disapproval of the strategic logic.

This one’s a no-brainer: What would you call a company that’s publicly-listed, but one in which the Chairman (who fits the title of ‘king’) commands a filthy 80% of total voting power, while the very public owns a practically negligible and hopelessly heart-rending 3.05% of total shares? Yes, it’s the erstwhile mighty Jet Airways we’re referring to, which survived when all other private fliers closed shops, led by its king and today a top(pled) gun, Naresh Goyal! Both form the perfect mishmash that proved ideal for a resounding malfunction on the bourses ever since it came out with its IPO. Ever since it got listed on NSE, Jet shareholders have found their total worth deplete by a dishonourable 54.7% to just Rs.45.5 billion as on April 13, 2006. So where is Jet headed in a business environment that’s nothing short of a bloody battle?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Sub-prime lending has to be banned; no two ways for it

IIPM PUBLICATION

The once gravity defying escalation in the US housing market seems to be coming to an abrupt and screeching halt. But that’s just the outer crust; the real problem lies deep within something known as the subprime mortgage. And what’s that? Well, these are the mortgages based on blemished borrowers who have a credit record not suitable for obtaining conventional financing (in other words, they’re ‘sub-prime’ and less creditworthy).

Of course, the lenders charge the borrowers interest rates that are 4-5% higher than the market average because of the risky nature of the borrower. And truly, it all went on well until 2006. But the horror of it all was that the US housing market kept on ballooning with money sloshing in from the subprime market. As per a report published by Credit Suisse in March 2007, the subprime market dangerously grew about 400% to $665 billion in 2005 from $138 billion in 2000. Utterly malignantly, the Alt-A mortgage segment – a worse category of non-conventional loans, where a borrower is one with limited funds or a poor credit record (such as being 30 days delinquent once or twice in the past year), but with anticipated capacity to resolve outstanding credit issues – zoomed upto $400 billion in ‘06 from less than $50 billion in ‘02. It’s unbelievable but true that currently, these two segments make up a terrifying 40% of total mortgages.

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Surce : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

The Nigerian public needs to throw out corrupt and anti-nationals

MANAGEMENT GURU

The ensuing April elections have introduced a fresh set of problems and despair in the Nigerian capital. And the ‘clash of civilization’ rather than issue based political debate is the predominant theme this time. All this has resulted in a vicious atmosphere of mistrust not only among the Christians & Muslims but also among and within the political forces, for Vice President Atiku Abubakar has been denied participation in the ballot for alleged corruption charges supported by President Olusegun Obasanjo. These facts have come out explicitly in the latest report of International Crisis Group, which states, "Approaching vote would offer Nigeria the first opportunity to achieve a genuine constitutional succession from one civilian administration to another since independence in 1960. Failure could provoke violent rejection of the results by wide sections of society & intensification of the insurgency.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Beautiful Mind

MANAGEMENT GURU

Finally, it’s time for the wireless king to relinquish direct operational control of Bharti’s telecom business. But Sunil Mittal also realises that his role in shaping the future of the group is far from over...

In late 2005, when the entire media world was ballistically reporting Sunil Mittal’s mammoth expansion plans, B&E stood out & warned against such unrelated diversifications, considering that the telecom domain itself was far from won. Today, with competition intensifying on every front, the question remains the same – has Bharti bitten more than it can chew?

For starters, let us clarify one key point. The spirit of entrepreneurship is in fact the lifeline of a country that seeks to break free from the shackles of poverty, depression & unemployment. And there is no way one can doubt the enterprising ability of Sunil Mittal, which created India’s largest telecom company by market share & revenue. And we also value the undying spirit of enterprise, that desire of unlocking potential in sunrise sectors, which lured the Mittals away from the bicycle business to mobile ‘express yourself ’ solutions and now to diverse emerging sectors. What started with forays into insurance, airport restructuring (which failed) & fresh food exports is now taking Bharti into retailing with Wal-Mart.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Grrrr! I had food poisoning

MANAGEMENT GURU

It seems lifestyle maladies are not just restricted to humans. This time it’s pets who are its new victims. A large number of dogs and cats in North America succumbed to death after eating wet pet food, manufactured by Canada-based company Menu Foods. Eating the tainted food led to kidney failure and other severe illness among the pets. According to scientists at the New York State Food Laboratory, Aminopterin, a toxin, found in the recalled foods is said to be the real culprit for all this mess. The company has recalled 95 brands of “cuts and gravy” style dog and cat food (that were suspected of being tainted), irrespective of their date code.

A wave of rage struck North America, and there have been calls from 4,400 pet owners (FDA reports), storming with queries on recalled pet foods. The company officials have confirmed death of 16 pets (15 dogs and one cat), which seems far behind the reality. Market reports claim that more than 450 pets have breathed their last breath after having that food. Menu Foods is a leading North American manufacturer of wet pet food products with production of more than one billion containers in 2006. Controversies like these will shake consumer’s trust in the brand and tarnish the image of the company. Stringent rules are called for; to avoid such mess in the future.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Designer maal in your mall!

MANAGEMENT GURU

The $2 billion Indian designer industry (according to E&Y) is shirking off its small-scale cottage industry image and is emerging as a more structured industry by working closely with big retailers. Recently, Future Group (from the stable of Biyani), opened Future Fashion House – a venture with designers, Rocky S & Priyadarshini Rao. Also riding on the crest of the wave are ritzy retailers like Ebony & Shoppers’ Stop. However, Raymond would always be considered a pioneer of corporatisation of designer prêt, with 30% annual growth. And with 31% Indians buying designer clothes (according to an AC Nielson study), Indian designers are truly enjoying their day in the sun.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Online focus remains the ask...

IIPM BEST B-SCHOOL

When industry wisdom goes askew, there arises a dubiety on whether it was just a strange behaviour – an aberration – or some character that was for long concealed. The situation at Time Inc. – world’s largest magazine publisher (which owns 150 consumer magazine titles), today is no different!

The $5.1 billion revenue earning print media giant announced a sell-off of 18 magazine titles (from its Parenting & Time4 Media groups) to the 200-year old, $2.9 billion Stockholm-based Bonnier Magazine Group which already has 20 titles under its belt. Ann Moore, Chairman & CEO, Time Inc., expressed her delight as, “I am very pleased to have found the right buyer. The transaction underscores Time Inc.’s commitment to focus our energy, resources and investment on the biggest and most profitable brands.” Added Dick Parsons, Chairman & CEO, Time AOL Warner, who thumped, “This is a smart transaction that advances both the interests of our shareholders and Time Inc.’s future success...”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The business of loving

IIPM PUBLICATION

For those who think cola and roses are cheap options, there are bigger brands that have also planned ways to help you profess your love. From Titan watches with their ‘Big Heart’ limited edition watches, to Corum and its Rs.500,000 watch, you could express your love and your bank balance on this day!

Brands are doing a whole lot of things to increase their sales. In fact, Valentine’s Day has become the perfect time to launch new products. From coffee to cola, from scooty to suitcases, from special dinners to diamonds, everything is being customized for the V’day!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri(Renowned Management Guru and Economist) Initiative

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When you can ‘rely’ on it!

IIPM BEST B-SCHOOL

Its high tide time when it comes to financial markets in India at the moment... a time to go simply forge ahead with mission ‘Money Making’! But hey, if you’re the type of investor whose funds are lying idle in your saving accounts (in anticipation of returns of a modest 6-7%) and if this gives your heart some degree of satisfaction, think again! There is a bigger opportunity knocking at your doorsteps, called Reliance Mutual funds!

Topping the list among all private mutual fund companies, is the titanic Reliance Mutual Fund (name changed from Reliance Capital Mutual Fund on March 11, 2004) with total Assets Under Management(AUM) reaching a breath-taking figure of Rs.390.2 billion! During the past year, the company has successfully managed to increase its customer base from a mere headcount of 1.05 to 3.1 million. And with launches of newer schemes, the company seems to have bigger plans in place. Despite intense competition from players like UTI Mutual Funds (with AUM of over Rs.370 billion), Prudential ICICI Mutual Funds, SBI Mutual Funds et al, the company’s style of managing its portfolio has only grown more aggressive by the day. Till date, it has to its credit 23 launches, prominent among which are Reliance Vision and Reliance Growth Funds.

Reliance mutual funds was also adjudged the best performing mutual fund globally. With a striking presence in over 500 cities and overseas market, and at a time when everything seems to be for it, there’s just one sound that its customers can hear – money, money and more money!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

like.no.other

IIPM PUBLICATION

Brand : Sony Bravia
Agency : Mc Kinney
Baseline : like.no.other

Description: A lot of colourful balls are released in the air; from there, they move on to the street, and cross over to the parking lot, where they pass a kid, cars, a bright red letter box et al. There’s a nice and soothing music playing in the backdrop. Then appears a caption, ‘Every single colour, every single detail’; and then the Sony Bravia is introduced as a high resolution LCD TV available at 0% finance and at an EMI of Rs.3,999.

4ps Take: The ad brings out the essence of the product quite clearly; unmatched display of colour and clarity, no two ways about that! Though the communication is short, the visual is appealing with the colourful balls flying around everywhere. The clinching benefit to the brand is of course the high-resolution factor, and also the opportunity to own the Sony Bravia at 0% finance – at Rs.3,999 EMI. Ready to tune into some highfaluting colour?

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

CSR has a growing relevance in branding

IIPM BEST B-SCHOOL
The Bharti Group is once again in the news! And we are not talking about the retail tie up, or the issues with Vodafone or even the innumerable expansion plans in telecom. Bharti Foundation was recently awarded with the Golden Peacock Award for CSR for the year 2006, in recognition of its efforts to provide free education to school children at low costs.

It is certainly heartening how quite a few Indian corporates, like Bharti, are playing their part in social initiatives. Is it only on the plank of social ethics and morality? Not so, say strategy consultants, since CSR plays a role in overall corporate objectives too, as a better society means greater future market potential. And there’s also a growing acceptance of its relevance to branding. Reputation, after all, is a very sensitive issue for companies in the present day and age.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

The ‘State’ still matters

IIPM PUBLICATION
But this kind of elitist talk ignores some fundamental issues about the role of the State. In the rush to provide sweeping judgements that the private sector is always superior to the state sector, analysts seem to be forgetting that there are some roles and duties that the State cannot abdicate. Education is one of them. Millions of Indian families simply do not have the financial means to send their children to ‘public’ schools that charge exorbitant fees. Schools run by the private sector will, by definition, keep profits as the Holy Grail. In the event, it is the duty of the State to ensure that children of poor parents are not denied a decent education just because they don’t have the money that a ‘market’ for education will demand. Yet, encouraged by some mindless pursuit of the idea of privatisation, the State is increasingly abdicating its role in providing education. The private sector will not reduce illiteracy levels in India from 40% or so currently, to less than 5%. The State has to perform that role.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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