CSR has a growing relevance in branding

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The Bharti Group is once again in the news! And we are not talking about the retail tie up, or the issues with Vodafone or even the innumerable expansion plans in telecom. Bharti Foundation was recently awarded with the Golden Peacock Award for CSR for the year 2006, in recognition of its efforts to provide free education to school children at low costs.

It is certainly heartening how quite a few Indian corporates, like Bharti, are playing their part in social initiatives. Is it only on the plank of social ethics and morality? Not so, say strategy consultants, since CSR plays a role in overall corporate objectives too, as a better society means greater future market potential. And there’s also a growing acceptance of its relevance to branding. Reputation, after all, is a very sensitive issue for companies in the present day and age.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

The ‘State’ still matters

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But this kind of elitist talk ignores some fundamental issues about the role of the State. In the rush to provide sweeping judgements that the private sector is always superior to the state sector, analysts seem to be forgetting that there are some roles and duties that the State cannot abdicate. Education is one of them. Millions of Indian families simply do not have the financial means to send their children to ‘public’ schools that charge exorbitant fees. Schools run by the private sector will, by definition, keep profits as the Holy Grail. In the event, it is the duty of the State to ensure that children of poor parents are not denied a decent education just because they don’t have the money that a ‘market’ for education will demand. Yet, encouraged by some mindless pursuit of the idea of privatisation, the State is increasingly abdicating its role in providing education. The private sector will not reduce illiteracy levels in India from 40% or so currently, to less than 5%. The State has to perform that role.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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The Morse Code may have lost its relevance for commercial purposes, but it still has avid followers

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In what is being regarded as the final nail in its coffin, the US Federal Communications commission recently dropped the knowledge of the age-old Morse Code as a prerequisite to apply for an Amateur Radio (aka Ham Radio) license. Well, If you belong to the dizzying age of satellite communication, Internet and cellphones buzzing with SMS every few minutes, perhaps news of the demise of this ageold communication technology would not make you even bat an eyelid. However, one must sit up and take notice – this was after all the basis of all telecommunication!

The language of dots and dashes, also referred to as dits and dahs to represent the English alphabet has quite an interesting history. The language was originally developed by Samuel Morse and Alfred Vail to send signals by wire. After further advancements, the technology became an indispensable communication medium around the world, particularly in the army, navy & air force. But then, with new technologies coming to the fore, the importance has come down. “Today we have multi-band, microprocessor-controlled radios that have such capabilities (like DSPs and signal processing) to make Morse less and less a necessity, and more a part of the hobby,” comments Michael Puchol, CTO, Whisher and wireless technology expert.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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