IIPM Admission

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IIPM Admission

Friday, March 28, 2008

Videocon :- A new language of colours

BRAND : Videocon
AGENCY : O&M
BASELINE : A new language of colours
DESCRIPTION: A Videocon :- A new language of colourslady gets up from a violet sofa, dressed in a violet gown. Cut to a painter who is wondering what to call the colour he is using. Next, a lady is wearing green-framed glasses and a green colour trickles down from the side of her frame. Then we see a young girl in a flowery field holding a light blue butterfly that releases a blue hue as it flies away. A group of ballet dancers are practicing with different coloured ribbons. The V.O. says: “With so many colours on the Videocon LCD,..Videocon Integra, a new language of colours.”

4Ps TAKE: The new range of Videocon’s LCD TV sets is busy calling shade a shade and how! The power idea is to firmly establish the USP of the product range in consumers’ minds: colour clarity. With Sony Bravia’s LCD TV ads (that has colourful balls flying around everywhere), guess this one is quite a winner too. The reward to the prospect is, of course, Videocon’s truly desi character. You think colour may have a new language? Then, try turning on the Videocon’s LCD TV!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
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Monday, March 17, 2008

Some bare truths about outsourcing!


Why Study Abroad When IIPM Gives You 3 global Advantages!

A newSome bare truths about outsourcing! report by The Work Foundation – an international not-for-profit organisation – that brings all sides of working organizations together to find the best ways of improving both economic performance and quality of working life says that the fear that all ‘good quality’ British jobs are being ‘outsourced’ to India and other developing countries is not so real after all! It may be overstated. Here’s why: while only 5.5% of all jobs were lost across Europe due to outsourcing, in Britain, jobs that can be potentially outsourced (in sectors like call centres) have actually gone up and not down. Which means that lesser jobs are being off shored to countries that can offer cheap labour. “The evidence suggests that while trade in services between Britain and India is certainly rising, it is not happening nearly as fast as is sometimes imagined. An increase from 0.4% to 1.2% between 1995 and 2004 is less of an explosion and more of a slow evolution,” states the report, adding, “Technology has always led to people being displaced from some lines of work into others, but what is not happening is a straightforward job migration from North to South, West to East.” What’s more, the report even says that industrialised nations – not poor, developing ones – are benefiting more from outsourcing. Ain’t that food for thought?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
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