BRAND : Videocon
AGENCY : O&M
BASELINE : A new language of colours
AGENCY : O&M
BASELINE : A new language of colours
DESCRIPTION: A 
lady gets up from a violet sofa, dressed in a violet gown. Cut to a painter who is wondering what to call the colour he is using. Next, a lady is wearing green-framed glasses and a green colour trickles down from the side of her frame. Then we see a young girl in a flowery field holding a light blue butterfly that releases a blue hue as it flies away. A group of ballet dancers are practicing with different coloured ribbons. The V.O. says: “With so many colours on the Videocon LCD,..Videocon Integra, a new language of colours.”
4Ps TAKE: The new range of Videocon’s LCD TV sets is busy calling shade a shade and how! The power idea is to firmly establish the USP of the product range in consumers’ minds: colour clarity. With Sony Bravia’s LCD TV ads (that has colourful balls flying around everywhere), guess this one is quite a winner too. The reward to the prospect is, of course, Videocon’s truly desi character. You think colour may have a new language? Then, try turning on the Videocon’s LCD TV!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/
lady gets up from a violet sofa, dressed in a violet gown. Cut to a painter who is wondering what to call the colour he is using. Next, a lady is wearing green-framed glasses and a green colour trickles down from the side of her frame. Then we see a young girl in a flowery field holding a light blue butterfly that releases a blue hue as it flies away. A group of ballet dancers are practicing with different coloured ribbons. The V.O. says: “With so many colours on the Videocon LCD,..Videocon Integra, a new language of colours.”4Ps TAKE: The new range of Videocon’s LCD TV sets is busy calling shade a shade and how! The power idea is to firmly establish the USP of the product range in consumers’ minds: colour clarity. With Sony Bravia’s LCD TV ads (that has colourful balls flying around everywhere), guess this one is quite a winner too. The reward to the prospect is, of course, Videocon’s truly desi character. You think colour may have a new language? Then, try turning on the Videocon’s LCD TV!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/
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