Alyque Speak!

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“Looking for big bucks? Head for Mumbai. Looking for great conversation? Salaam Kolkata!” Alyque Padamsee told 4Ps B&M.

The inimitable evergreen Ad-guru Alyque Padamsee is an unabashed fan of Kolkata “especially in its new glamorous and sexy avatar, and firmly believes that the Chief Minister Buddhadev Bhattacharya should be invited to Mumbai to clean up the mess because western India’s capital is “slowly going to the dogs!” Never one to miss a beat the savvy, hawk-eyed communicator par excellence, says that he is prepared to offer his “image-consultancy” expertise to Buddha (vis-à-vis Kolkata) along the lines “of the stuff I did for Hyderabad’s Chandrababu Naidu (remember Cyber-a-bad) a few years ago.”

However, the ad-man appears a lot less enthusiastic, when quizzed about Kolkata’s ad scene! “You see, the Bengali sensibility is deeply entrenched and embedded in art culture and similar calling. Besides (unlike the ambitious and driven Mumbaikar), their take on life is a lot more laid back. This dilutes the ambition, wanting to go the extra mile and raising the bar factor in no uncertain terms. A culture-specifi c adda is probably more important than a deadline,” he concludes, laughing indulgently!

A hands on – marketing/communication consultant with some off Kolkata’s hottest groups (Emami, Shree Cement, Sharda Plywood), he re-affirms his argument by pointing to the fact that “Emami and Shree Cement outsource their advertising content from Mumbai. This is very unfortunate, but the clear signal, obviously, is that the Kolkata ad guys have to pull up their socks and get their act together if they want to get back to the big league.” An unstoppable coinage person, he signs off in typical fashion. “As of now, Kolkata is India’s unmatched cerebral-a-bad. No city gives you greater intellectual or cultural joy, but advertising...?”

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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