GOOGLE.COM – search it not; for it will search you out : IIPM

IIPM PUBLICATION

It’s literally transmogrified into a synonym for search; and it’s the world’s largest internet search company in the world. For today’s information hungry generation, Google provides the answer to all questions. It originated as a research project of Stanford Ph.D students Larry Page and Sergey Brin in 1996. It was answering around ten thousand search queries a day by the time the company was officially launched. By February 1999, Google was answering around 500,000 queries a day, and was fast moving up as one of the top Internet companies of the world. One of the few companies to survive the dotcom crash, Google steadily grew in ad revenues and further developed its search engine algorithms, adding features like Google Image search, Google News, Adsense and Google Catalog search….

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Source :- IIPM Editorial, 2006

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Two most important steps are to measure customer profitability & institutionalize customer centricity

B-SCHOOL INDIA

Finally, the company should institutionalize customer centricity. This is accomplished by making the customer segments the basic business units of the company; that is, organising by customer segment rather than by product, geography or function. Customer-centric innovation allows firms to offer increasingly tempting value propositions, helping them to avoid the trap of competing on price. The superior returns allow the customer-centric innovator to continually reinvest in the customer knowledge base. The result: A truly virtuous learning cycle and a never-ending source of competitive advantage….

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Source :- IIPM Editorial, 2006