IIPM BEST B-SCHOOL
BRAND : IDBI, Paisa Builder.in
AGENCY : Leo Burnett
BASELINE : Wealth is waiting
DESCRIPTION: A man in a thick forest is following a map earnestly trying to locate the hidden treasure. He suddenly falls into a trench. Following a pipe in the trench, he reaches an opening and finds himself inside an IDBI bank branch. Sitting on a workstation, he discovers investment options offered by IDBI’s Paisa Builder trading portal.
4Ps TAKE: If you wanna lay your hands on some treasure, log on to IDBI’s paisabuilder.in portal and discover a virtual treasure trove. It pays off better than a wild treasure hunt, and that is the power idea! At first glance, the ad is reminiscent of Sunny Deol in his latest flick, Naksha, but the strategy finally is well-communicated that IDBI’s Paisa Builder investment options are an easier way to make money. The punch line could not be positioned more clearly: ‘Wealth is waiting’. At rank 5, this ad offers clinching benefit to IDBI!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
For More IIPM Article, Visit Below....
IIPM Students Life > Campus Placement
IIPM : WHAT’S SECURITISATION?
More about IIPM
IIPM : Pas(ay) the Parcel!
IIPM Academics : Global Outreach Program
INDO-AFGHAN TIES
IIPM Publication :- Facing the challenge
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
Handset market share figures (%): Globally, US and in India
IIPM Alliances
BRAND : IDBI, Paisa Builder.in
AGENCY : Leo Burnett
BASELINE : Wealth is waiting
DESCRIPTION: A man in a thick forest is following a map earnestly trying to locate the hidden treasure. He suddenly falls into a trench. Following a pipe in the trench, he reaches an opening and finds himself inside an IDBI bank branch. Sitting on a workstation, he discovers investment options offered by IDBI’s Paisa Builder trading portal.
4Ps TAKE: If you wanna lay your hands on some treasure, log on to IDBI’s paisabuilder.in portal and discover a virtual treasure trove. It pays off better than a wild treasure hunt, and that is the power idea! At first glance, the ad is reminiscent of Sunny Deol in his latest flick, Naksha, but the strategy finally is well-communicated that IDBI’s Paisa Builder investment options are an easier way to make money. The punch line could not be positioned more clearly: ‘Wealth is waiting’. At rank 5, this ad offers clinching benefit to IDBI!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
For More IIPM Article, Visit Below....
IIPM Students Life > Campus Placement
IIPM : WHAT’S SECURITISATION?
More about IIPM
IIPM : Pas(ay) the Parcel!
IIPM Academics : Global Outreach Program
INDO-AFGHAN TIES
IIPM Publication :- Facing the challenge
IIPM :- A CHARGING HERD OF ELEPHANTS LEAVES NONE IN ITS WAKE...
Handset market share figures (%): Globally, US and in India
IIPM Alliances
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