Your Potential. Our Passion.

IIPM PUBLICATION

BRAND: Microsoft
HEADLINE: Any developer can link data, but your quest is for richer apps.
BASELINE : Your Potential. Our Passion.
AGENCY : McCann Erickson

4Ps TAKE : At first glance you might mistake it with a still from Pirates of the Caribbean — but take a closer look, and you realise it is a Microsoft Visual Studio ad. The power idea is to challenge the competitors and encourage the target audience to use Microsoft Visual Studio and the Windows Vista which would help them to think and act beyond just linking data. The communication is clear-cut: asking the consumers to try the newly introduced Windows Vista in the Indian market, and set up your studio at home. The clinching benefits to the Brand? The advanced technology of Microsoft, that’s what! The power idea is obviously the trusted Microsoft Brand name — that has always dared to be different. The visual of this Microsoft ad definitely gives us the feel of a digital bonanza. Leaves nothing to the imagination — whatsoever!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

The Wickaninnish Inn, Bc, Canada

Professor Arindam Chaudhuri (Renowned Management Guru) Initiative

They say, a trip to Canada is incomplete without a visit to this paradise! Call it the epitome of luxury or call it the Wickaninnish Inn... this esteemed member of the Relais et Châteaux congregation of hotels is sure to leave you enamoured!

THE VIEW: Overlooking the Chesterman Beach, the two beautiful buildings of the Inn, ‘At-the-Pointe’ and ‘On-the-Beach’ – offer a panoramic view of the temperate rain forests while resounding with wildlife calls!

ARCHI-TYPE: The ultra modern guest rooms too are designed to be in sync with nature, thanks to the floor-to-ceiling picture windows and direct access to the beach that makes the Wickaninnish Inn one of the most sought after in the whole of British Columbia!

BON APPÉTIT: The Pointe Restaurant is a culinary experience in itself, renowned for a special dessert made out of pure chocolate and hand picked exotic fruits, as also an extensive wine list recognised by the Wine Spectator magazine.

AROUND THE CORNER: Whale watching is the highlight of the Chesterman beach in this season (and every season), and the Rainforest Beach Loop Trail at the west coast only leaves you craving for more!

FROM UNDER THE CARPET: Not really meant for the hydrophobic!

IN ESSENCE: Let go of the camera once and you’ll regret it for life!

Compiled by: Pooja Priyadarshini

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Source : IIPM Editorial, 2007

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It’s fun to dine with frankenstein...

Management Guru :- Professor Arindam Chaudhuri

...But then, all of it comes with a heavy price tag! From human endeavours to decipher the roots of natural food products to a long-standing battle to take control of the food chain, there have been times when man wished he’d never initiated the journey. So, can we afford to lose precious (though few) lives in our quest for that perfect recipe (which many a times has been extraordinarily fruitless) which even the heavens would be proud of? Surely not. And in the face of poisoning, fatal food allergies and increased risks of cancer arising out of genetically engineered foods, it should not be forgotten that despite noble thoughts being the force to trigger the whole activity, we can’t afford alive humans ending up as laboratory samples! Yes, from creations of newer and dangerously resistant strains of viruses & bacteria to bio-invasion, the dark side of genetic modification in food items is only getting darker. Tomorrow, we might have micro-monsters like Frankenstein in the form of mutable and highly resistant Superweeds and Superpests. Surely, the the theory of risk & return apply to the bio-world too!

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Source : IIPM Editorial, 2007

A Way To Earn Money

IIPM BUSINESS AND ECONOMY

Advancell’s business model is typical of many current Spanish biotech companies: they began providing services as a way to earn money and then invested that money in research and innovation.

The business model isn’t the only typical feature of the Advancell story. CEO Luis Ruiz says his personal story reflects the experience of most others in the current generation of biotechnology entrepreneurs in Spain. He was a molecular biologist with years of experience in academia, then shifted to the local pharmaceutical industry and spent four years in business development.

“I had the rare hybrid academic and business profile that is required for managing these kinds of companies,” ays Ruiz.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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