Your Potential. Our Passion.

IIPM PUBLICATION

BRAND: Microsoft
HEADLINE: Any developer can link data, but your quest is for richer apps.
BASELINE : Your Potential. Our Passion.
AGENCY : McCann Erickson

4Ps TAKE : At first glance you might mistake it with a still from Pirates of the Caribbean — but take a closer look, and you realise it is a Microsoft Visual Studio ad. The power idea is to challenge the competitors and encourage the target audience to use Microsoft Visual Studio and the Windows Vista which would help them to think and act beyond just linking data. The communication is clear-cut: asking the consumers to try the newly introduced Windows Vista in the Indian market, and set up your studio at home. The clinching benefits to the Brand? The advanced technology of Microsoft, that’s what! The power idea is obviously the trusted Microsoft Brand name — that has always dared to be different. The visual of this Microsoft ad definitely gives us the feel of a digital bonanza. Leaves nothing to the imagination — whatsoever!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative