Comcast 
Corporation and Yahoo have agreed upon entering into a multi-year partnership, in which Yahoo will supply web advertising to Comcast. The entire transaction covers online display and video advertising that will be featured on Comcast.net site, having 15 million monthly visitors, who jointly view 80 million videos every month. Yahoo’s advertising services will be part of a redesigned Comcast.net, planned sometime late in 2007. This step by Yahoo is a result of positioning itself as a barricade against its fierce competitor, Google Inc.’s encroachment. This deal will help Yahoo expand its online advertising services to cover NBC Universal properties companywide in the coming months, including NBC.com. Will this media friendly strategy help Yahoo at all, is a question that has been left unanswered.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Corporation and Yahoo have agreed upon entering into a multi-year partnership, in which Yahoo will supply web advertising to Comcast. The entire transaction covers online display and video advertising that will be featured on Comcast.net site, having 15 million monthly visitors, who jointly view 80 million videos every month. Yahoo’s advertising services will be part of a redesigned Comcast.net, planned sometime late in 2007. This step by Yahoo is a result of positioning itself as a barricade against its fierce competitor, Google Inc.’s encroachment. This deal will help Yahoo expand its online advertising services to cover NBC Universal properties companywide in the coming months, including NBC.com. Will this media friendly strategy help Yahoo at all, is a question that has been left unanswered.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
No comments:
Post a Comment