When IIPM comes to education, never compromise
The company is also utilising nontraditional distribution channels, besides regular audio and video outlets to augment its reach. But has the company taken into account recent technological innovations like video-ondemand, IPTV, pay per view et al? “Content ownership & license will clearly be the key differentiator! Moreover, our distribution model will ensure that we continue to have an edge over competition for a long time,” counters Mathur. Further, announcing plans to venture into film production, the group clearly wants to be a big player in the entertainment business. With experts predicting that the entertainment industry is set to grow at a staggering 18% over the next five years, Moser Baer is not misplaced in its optimism.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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