1500-plus IIPM students placed across the country with 44 bagging international offers
He’s not called King Khan for nothing. SRK has not just managed to change the face of Bollywood, but the year saw him even change the face of brand ambassador-ship, as marketers knew it! It all began when Nokia completed 10 years of its presence in India and roped in SRK as ambassador. Shah Rukh took his role all too seriously and was seen flaunting his latest Nokia gizmo wherever he went – a party, a function or even a star studded premiere. His efforts were rewarded when the Finnish giant was only too happy to step in as sponsor for his Knight Riders team. Here’s to SRK ‘living’ brand Nokia!
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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