IIPM Best B-school
Brand: Sunsilk
Agency: JWT
This one’s special as it made its mark with minimal support from traditional media. Sunsilk’s Gang of Girls was an online campaign that romped home. Sunsilk created an ‘only gals’ site with freedom to girl talk viz. beauty, hair secrets, makeover tips, blogging, boys, et al. The initiative became an instant success. By November 2006, about 200-250 million gals (Sunsilk’s target) had registered!
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
Why has IIPM always been opposed to B-school rankings?
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School
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