IIPM PUBLICATION
It is all
about reaching the right place before the competition does and C.K. Ranganathan has always been bang on with his strategies for CavinKare. Starting with a modest one product category in 1983, CavinKare today boasts of a broad product portfolio with a turnover of over Rs. 570 crore. While mass marketing formed the basis of Ranganathan’s strategy, innovation in products and different positioning from the competition laid the foundation of a successful venture. “In my view, an entrepreneur is a person who sees what everybody else sees, but thinks differently. He also takes a very calculated risk to achieve what he is aspiring for,” explains Ranganathan, and that’s precisely what he did with his strategy of selling shampoos in sachets (Chik!), an idea which changed forever the dynamics of how shampoos were sold in this country. Even when competitors were selling shampoo at
Rs. 2 per sachet, CavinKare virtually invaded rural India at 0.50 paise per sachet. With his out-of the-box strategies, today Ranganathan is a role model for every young entrepreneur. Here’s to the power of thinking big, but differently!
For Complete IIPM Articles, Click here
Source :- IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Info, Visit below....
http://iipm.blog-city.com/
http://sonu77.blogmatrix.com/
http://sonu72.tblog.com/
http://surenderlatwal.tripod.com/IIPM-B-SCHOOL/
http://surenderlatwal.tripod.com/IIPM/
http://businessmanagement.jeeran.com/
http://www-management-courses.ebloggy.com/
http://iipm-institute.21publish.com/
http://iipm-institute.21publish.com/vidhhyalaya
http://iipm-b-school.blog.ca/
http://sonuright.bravehost.com
For More IIPM Article, Visit below....
...is the recent CD issue by banks
...before the proposed bill to use women judges in rape cases is cleared?
The Famous Five!
America’s strategy of bilateral trade agreements
Wipro and Motorola elope
Logic redefined
MALAYSIA... TRULY INDIA?
Ignorance, Envy & Jealousy
TRAI all set to check the Indian cable guys : IIPM
IIPM : $120 BILLION! WHAT MORE COULD YOU ASK!
It is all
about reaching the right place before the competition does and C.K. Ranganathan has always been bang on with his strategies for CavinKare. Starting with a modest one product category in 1983, CavinKare today boasts of a broad product portfolio with a turnover of over Rs. 570 crore. While mass marketing formed the basis of Ranganathan’s strategy, innovation in products and different positioning from the competition laid the foundation of a successful venture. “In my view, an entrepreneur is a person who sees what everybody else sees, but thinks differently. He also takes a very calculated risk to achieve what he is aspiring for,” explains Ranganathan, and that’s precisely what he did with his strategy of selling shampoos in sachets (Chik!), an idea which changed forever the dynamics of how shampoos were sold in this country. Even when competitors were selling shampoo atRs. 2 per sachet, CavinKare virtually invaded rural India at 0.50 paise per sachet. With his out-of the-box strategies, today Ranganathan is a role model for every young entrepreneur. Here’s to the power of thinking big, but differently!
For Complete IIPM Articles, Click here
Source :- IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Info, Visit below....
http://iipm.blog-city.com/
http://sonu77.blogmatrix.com/
http://sonu72.tblog.com/
http://surenderlatwal.tripod.com/IIPM-B-SCHOOL/
http://surenderlatwal.tripod.com/IIPM/
http://businessmanagement.jeeran.com/
http://www-management-courses.ebloggy.com/
http://iipm-institute.21publish.com/
http://iipm-institute.21publish.com/vidhhyalaya
http://iipm-b-school.blog.ca/
http://sonuright.bravehost.com
For More IIPM Article, Visit below....
...is the recent CD issue by banks
...before the proposed bill to use women judges in rape cases is cleared?
The Famous Five!
America’s strategy of bilateral trade agreements
Wipro and Motorola elope
Logic redefined
MALAYSIA... TRULY INDIA?
Ignorance, Envy & Jealousy
TRAI all set to check the Indian cable guys : IIPM
IIPM : $120 BILLION! WHAT MORE COULD YOU ASK!
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