LG : Life has never been better for this gutsy price warrior

IIPM BUSINESS AND ECONOMY
Life’s Good? No sir, Lucky Goldstar! That’s the strength of the image this Korean Chaebol has been able to create for itself. Well, from the famous Golden Eye television sets to the currently flaunted Intello Air conditioners, rather, ‘Intello- any LG product’, LG has created a strong perception in the customers’ minds as an innovative brand.

Fighting on its quality and price parameters, LG India has enchanted the Indian customer so, that it is now the dominant player when it comes to the white goods segment in India, and has even outrun its counterpart Samsung India in terms of revenues earned. The company’s phenomenal success, it claims & convincingly so, is due to its constant innovation and re-invention.

The company globally is currently aiming at achieving the position of a global digital leader and to be amongst the top 3 electronics, information, and telecommunication firms in the world by 2010.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri’s Initiative

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