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Thursday, September 07, 2006

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IIPM BEST B-SCHOOL
Another interesting point to be noted is that traditional ways of sending messages like telegram have beaten a hasty retreat as people prefer quicker ways of communication. Telecom operators have rolled out plenty of value-added services like SMS, picture SMS, wallpapers, ring tones and MMS throughout the year, but the number of offers goes up significantly during the festival season. This also results in higher minutes of usage for the service providers. Revenues from these services are seeing tremendous growth. Vikram Mehmi, CEO, IDEA Cellular affirms, “Right from August 15 till December, the festival season will continue, which will be dominated by the regional festivals all across India. The business from valueadded services like SMS and caller tunes witnesses a hike of over 35-40% (yearon-year) during this time.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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