IIPM Admission

Saturday, December 09, 2006

The company That started off as a small transport business now has over 40,000 employees worldwide

IIPM BEST B-SCHOOL
That being said, TVS’ ride to the top has not been as rosy as it seems. The gamboling company of today was once writhing in disarray, totally lost after it severed its ties with Suzuki Motor Corporation in 2001 following a string of failures. The pathetic state of affairs in TVS prompted Sulajja Firodia Motwani of Kinetic, to remark, “The new TVS will be weaker both in motorbikes and scooters,” and she had everyone subscribing to her views but one. Venu Srinivasan, Managing Director, TVS, saw this pothole as an opportunity for the ailing company to switch gears.

The TVS Group reformed its strategies under the leadership of Venu Srinivasan focusing primarily on total productivity maintenance (TPM) and total quality management (TQM). According to Srinivasan, “It is a company-wide effort at continuous quality improvement of all processes, products and services through total employee involvement that results in increasing customer satisfaction and loyalty, and improved business results.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

Initiative :- An
IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)

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