IIPM PUBLICATION
In the
latest commercial of Coca-Cola, Hrithik Roshan is back as the brand ambassador after a long gap. His film Dhoom-2’s release is drawing nearer and the TVC seamlessly makes way for the trailers of the action movie. Even the tag-line of the cola-drink has changed to Dhoom Machaley.
The recently released Don had a slew of products weaved into its story line. While brands like Motorola, Oakley, Louis Philippe, Compaq, etc. had cameos in the film, TAG Hueur went a step further and launched TAG Heuer Monaco 69 watches (designed specially around the film) along with print ads (flashed all over the media) of ‘Don’ wearing the watch. Says, Shahnawaz Khan of Tag Hueur, “The base of Bollywood is huge and the association surely helps a niche product like ours.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)
In the
latest commercial of Coca-Cola, Hrithik Roshan is back as the brand ambassador after a long gap. His film Dhoom-2’s release is drawing nearer and the TVC seamlessly makes way for the trailers of the action movie. Even the tag-line of the cola-drink has changed to Dhoom Machaley.The recently released Don had a slew of products weaved into its story line. While brands like Motorola, Oakley, Louis Philippe, Compaq, etc. had cameos in the film, TAG Hueur went a step further and launched TAG Heuer Monaco 69 watches (designed specially around the film) along with print ads (flashed all over the media) of ‘Don’ wearing the watch. Says, Shahnawaz Khan of Tag Hueur, “The base of Bollywood is huge and the association surely helps a niche product like ours.”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)
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