IIPM BUSINESS AND ECONOMY
Nestlé
and L’Oréal were the clients that enticed Publicis Worldwide to enter India. The presence of the likes of HP, Whirlpool and Coke in India added fuel to fire. Having worked with most of its desired clients, Publicis India is one of the top agencies of the country today. Part of the Publicis Group (the world’s fifth largest agency network), the agency has utilised its vanguard vision to good use since its very inception in 2003.Interestingly, Publicis India is not the only agency of the group in the country. It also has Ambience Publicis, as another independent competing agency, and both share a common top management team. On potential conflicts between the functioning of the two agencies,
Nakul Chopra, MD and CEO, Publicis India, says, “Honestly, there wasn’t any (conflict) because what we wanted was clearly conveyed and done with full agreement, so whether it was the management at that time or the organisation as a whole, all the key constituents agreed on a plan and it was executed with no difficulty.”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
No comments:
Post a Comment