It’s all thanda for Coca-Cola!!!

IIPM BEST B-SCHOOL

Home soil is not proving to be fertile enough for the cola behemoth. Coca-Cola has been browbeaten by the step motherly treatment from Americans and CEO Neville Isdell is expecting sluggish sales in 2007. A report unleashed by ‘Beverage Digest’ in the USA, evinces that the market of carbonated drinks moved towards south by 0.6% in 2006 and, excluding energy drinks, this decline could be as much as 1.5%. Well, it’s no surprise that Coke is now eying on the energy drink-maker Glaceau. Also, the report highlighted the fact that Coke’s domestic market share reached 42.9% as compared to 43.1% in the year 2005, explaining the fact that Coke’s executives are losing their sleep.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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