IIPM PUBLICATION
With revenues from voice shrinking, valueadd services is the new million dollar baby
We’ve
witnessed the death of the landline and the runaway success of mobile telephony in the country. Now India’s vast hinterlands are getting more connected everyday, and even before this last mile is achieved, the Indian wireless sector is already on the threshold of another revolution. This time the charge is being led by companies providing a host of Value Added Services (VAS) to keep you hooked to the mobile in your pocket. A dominant player in the VAS space is Bharti Telesoft (a Bharti Enterprise group company, started in 1999 as a back-end software provider). But, the dot-com bust in 2000 left it high and dry. Today, despite being an integral part of the billion-dollar Bharti Group, Bharti Tele soft is merely a $30 million company. However, with the advent of M-commerce and Live TV in the country, the company is like a caged tiger ready to pounce on the huge VAS potential. The company has come up with a three pronged strategy to reach the next level. Firstly, to build a world-class organization with the best people, capabilities, competencies, processes and quality systems. Second, to have a global footprint. And the third is to play the role of a consolidator when the inevitable consolidation in the VAS industry happens. In an exclusive interview with 4Ps B&M, Sanjiv Mital, CEO, Bharti Telesoft talks candidly about the VAS market in India, and how the company plans to cashin on this rapidly growing segment. A few excerpts from the interview:For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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