BRAND: Su-Kam
BASELINE: NA
4Ps TAKE: A
fleeting look at this ad and one might think it is promoting meditation or yoga. With no taglines or VO (?!) and a storyboard that’s weak, this ad has nothing to boast. It completely loses out on the focus. What on earth were the creative directors thinking, that people will buy Su-Kam, for the sole reason that their old inverter stinks and gives out fumes. How many people face that problem? Moreover, only one person in the whole group gets affected by it, how logical is that! The ‘only’ good aspect that one just has to SMS and a Su-Kam inverter gets delivered ‘the next moment’ (an exaggeration!) has also been wasted. A little emphasis on the fact, maybe two lines of VO might have saved this ad (by the way, were all the voice and copy artists on leave?!). Former Gladrags Mr. India, Diwakar Pundir is made to look like an idiot and a flying joker. Guys, compared to any ordinary inverter, a pathetic ad is more dangerous, any day!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
BASELINE: NA
4Ps TAKE: A
fleeting look at this ad and one might think it is promoting meditation or yoga. With no taglines or VO (?!) and a storyboard that’s weak, this ad has nothing to boast. It completely loses out on the focus. What on earth were the creative directors thinking, that people will buy Su-Kam, for the sole reason that their old inverter stinks and gives out fumes. How many people face that problem? Moreover, only one person in the whole group gets affected by it, how logical is that! The ‘only’ good aspect that one just has to SMS and a Su-Kam inverter gets delivered ‘the next moment’ (an exaggeration!) has also been wasted. A little emphasis on the fact, maybe two lines of VO might have saved this ad (by the way, were all the voice and copy artists on leave?!). Former Gladrags Mr. India, Diwakar Pundir is made to look like an idiot and a flying joker. Guys, compared to any ordinary inverter, a pathetic ad is more dangerous, any day!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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