Voice? Or have you begun VAScillating?

IIPM PUBLICATION

With revenues from voice shrinking, valueadd services is the new million dollar baby

We’ve witnessed the death of the landline and the runaway success of mobile telephony in the country. Now India’s vast hinterlands are getting more connected everyday, and even before this last mile is achieved, the Indian wireless sector is already on the threshold of another revolution. This time the charge is being led by companies providing a host of Value Added Services (VAS) to keep you hooked to the mobile in your pocket. A dominant player in the VAS space is Bharti Telesoft (a Bharti Enterprise group company, started in 1999 as a back-end software provider). But, the dot-com bust in 2000 left it high and dry. Today, despite being an integral part of the billion-dollar Bharti Group, Bharti Tele soft is merely a $30 million company. However, with the advent of M-commerce and Live TV in the country, the company is like a caged tiger ready to pounce on the huge VAS potential. The company has come up with a three pronged strategy to reach the next level. Firstly, to build a world-class organization with the best people, capabilities, competencies, processes and quality systems. Second, to have a global footprint. And the third is to play the role of a consolidator when the inevitable consolidation in the VAS industry happens. In an exclusive interview with 4Ps B&M, Sanjiv Mital, CEO, Bharti Telesoft talks candidly about the VAS market in India, and how the company plans to cashin on this rapidly growing segment. A few excerpts from the interview:

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

And couples in US lived happily ever after...

IIPM BUSINESS AND ECONOMY

Americans have always been known for not-so-happy marriages, but 2007 saw a fall in the national per capita divorce rate to the lowest level since 1970. Divorce rates in the US started mounting in the late 60’s and peaked during 70’s and early 80’s. The highest rate was 5.3 divorces per 1,000 people in 1981. Now, more Americans prefer to remain seemingly united in conjugal bliss. Some say that the reason for a decline in divorce rate is that since families have two earners, they can afford a better standard of living, leading to less tension and lower chances of divorce. However, pessimists reiterate that marital relationships in the US are as unsteady as ever, but divorce rate is down because of a higher number of live-in relationships. It is believed that a change in mindset in resolving post marriage problems has contributed to the decline. A large population in the country is now open to professional advice for regenerating marital harmony.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Puff puff ...Come again?

IIPM PUBLICATION

Children and women; two most afflicted ‘tobacco employed’ groups

India has one of the largest bidi-rolling industries and markets in the world. Industry analysts concur that there are around 102 billion cigarette sticks sold in India every year (which accounts for 19% of the total tobacco consumption in India). It has simultaneously been estimated that against every cigarette, almost 8.5 bidis get consumed in India.

The unorganised bidi industry provides employment to around 40 million people, which includes tendu leaves collectors, bidi rollers and others. The main part of bidi manufacturing is bidi rolling. It is estimated that around 6 million people are involved just in bidi-rolling. The choice of employing children and young women is based on the fact that they demand less wages, create lesser labour trouble, are adept at their work, and cannot vociferously complain of inhuman conditions.

Interestingly, the proportion of women in bidi rolling industry was 72.4%, as per last estimates. Interestingly again, children gradually learn to roll bidis in the course of helping their parents, and later land as full time bidi rollers. Without any protection, they suffer the most, including afflictions like asthma and other respiratory diseases; and oft en even from posture-related problems and pulmonary diseases due to inhaling of nicotine. But worse is the fact that the workers, including women, get addicted to bidi smoking very easily, as obviously, the products are available off the shelf. One reason why this continues is because on an average, a bidi roller contributes 55.41% to the total income of his/her family. Is there an alternative? Well, if the government had an answer, we wouldn’t be writing this article...

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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No sighs in the ‘signing deal’!

IIPM BUSINESS AND ECONOMY

Comcast Corporation and Yahoo have agreed upon entering into a multi-year partnership, in which Yahoo will supply web advertising to Comcast. The entire transaction covers online display and video advertising that will be featured on Comcast.net site, having 15 million monthly visitors, who jointly view 80 million videos every month. Yahoo’s advertising services will be part of a redesigned Comcast.net, planned sometime late in 2007. This step by Yahoo is a result of positioning itself as a barricade against its fierce competitor, Google Inc.’s encroachment. This deal will help Yahoo expand its online advertising services to cover NBC Universal properties companywide in the coming months, including NBC.com. Will this media friendly strategy help Yahoo at all, is a question that has been left unanswered.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative