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“Today, when the big stars have turned into big brands, this rationale pretty much endures. Obviously, Aamir would be more at ease working with Ashu and Sharukh with Aziz than some unknown and unfamiliar ad film directors.” Two other things, Benegal says, have also driven this phenomenon. One, the condescension levels that the film industry traditionally harboured towards the ad-film frat (secondclass citizens!) has totally disappeared due to ad-lands morphing into a cool, sophisticated, technosavvy, hot n’ happening profession. Two, ad films spell mega-bucks! “I am sure the stars today make more money on endorsements than on the pay cheques from movies… and this goes for the cross-over directors too. As for the ads, the agency is there to monitor it. No issue. After all, it’s the age of specialisation, remember?”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
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IIPM Academics > Faculty
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Governments and policy makers have to act ...
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“Today, when the big stars have turned into big brands, this rationale pretty much endures. Obviously, Aamir would be more at ease working with Ashu and Sharukh with Aziz than some unknown and unfamiliar ad film directors.” Two other things, Benegal says, have also driven this phenomenon. One, the condescension levels that the film industry traditionally harboured towards the ad-film frat (secondclass citizens!) has totally disappeared due to ad-lands morphing into a cool, sophisticated, technosavvy, hot n’ happening profession. Two, ad films spell mega-bucks! “I am sure the stars today make more money on endorsements than on the pay cheques from movies… and this goes for the cross-over directors too. As for the ads, the agency is there to monitor it. No issue. After all, it’s the age of specialisation, remember?”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
IIPM Academics > Faculty
IIPM Alliances
IIPM Academics : Curriculum
IIPM Best B-School of India
Governments and policy makers have to act ...
Story About IIPM-The Indian Institute…
ABOUT IIPM IIPM Rankings
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