Surely, the fair, slim and dedicated housewife is the epitome of all that a woman stands for today, right? Wrong!

IIPM PUBLICATION
In another of its ads, Fair & Lovely shows a young talented girl with a strong potential of becoming a cricket commentator. But to be successful, she is advised by her friend to not spend so much time practicing on a make-believe mike, but rather spend time in front of the mirror and change her skin colour, for turning her dreams into reality. After all, talent is not important, and a fair skin obviously guarantees a fair future, doesn’t it? If that’s not enough of a humiliation, then Godrej Fair Glow goes a step further to show how, if you are dark skinned, your life is confined to the dark corners of your home. You could, however, use Fair Glow fairness cream to become spotlessly fair and develop the confidence to face people. Now others would find it worthy to talk to you & be friends with you.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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