Designer maal in your mall!

MANAGEMENT GURU

The $2 billion Indian designer industry (according to E&Y) is shirking off its small-scale cottage industry image and is emerging as a more structured industry by working closely with big retailers. Recently, Future Group (from the stable of Biyani), opened Future Fashion House – a venture with designers, Rocky S & Priyadarshini Rao. Also riding on the crest of the wave are ritzy retailers like Ebony & Shoppers’ Stop. However, Raymond would always be considered a pioneer of corporatisation of designer prêt, with 30% annual growth. And with 31% Indians buying designer clothes (according to an AC Nielson study), Indian designers are truly enjoying their day in the sun.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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When industry wisdom goes askew, there arises a dubiety on whether it was just a strange behaviour – an aberration – or some character that was for long concealed. The situation at Time Inc. – world’s largest magazine publisher (which owns 150 consumer magazine titles), today is no different!

The $5.1 billion revenue earning print media giant announced a sell-off of 18 magazine titles (from its Parenting & Time4 Media groups) to the 200-year old, $2.9 billion Stockholm-based Bonnier Magazine Group which already has 20 titles under its belt. Ann Moore, Chairman & CEO, Time Inc., expressed her delight as, “I am very pleased to have found the right buyer. The transaction underscores Time Inc.’s commitment to focus our energy, resources and investment on the biggest and most profitable brands.” Added Dick Parsons, Chairman & CEO, Time AOL Warner, who thumped, “This is a smart transaction that advances both the interests of our shareholders and Time Inc.’s future success...”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The business of loving

IIPM PUBLICATION

For those who think cola and roses are cheap options, there are bigger brands that have also planned ways to help you profess your love. From Titan watches with their ‘Big Heart’ limited edition watches, to Corum and its Rs.500,000 watch, you could express your love and your bank balance on this day!

Brands are doing a whole lot of things to increase their sales. In fact, Valentine’s Day has become the perfect time to launch new products. From coffee to cola, from scooty to suitcases, from special dinners to diamonds, everything is being customized for the V’day!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri(Renowned Management Guru and Economist) Initiative

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When you can ‘rely’ on it!

IIPM BEST B-SCHOOL

Its high tide time when it comes to financial markets in India at the moment... a time to go simply forge ahead with mission ‘Money Making’! But hey, if you’re the type of investor whose funds are lying idle in your saving accounts (in anticipation of returns of a modest 6-7%) and if this gives your heart some degree of satisfaction, think again! There is a bigger opportunity knocking at your doorsteps, called Reliance Mutual funds!

Topping the list among all private mutual fund companies, is the titanic Reliance Mutual Fund (name changed from Reliance Capital Mutual Fund on March 11, 2004) with total Assets Under Management(AUM) reaching a breath-taking figure of Rs.390.2 billion! During the past year, the company has successfully managed to increase its customer base from a mere headcount of 1.05 to 3.1 million. And with launches of newer schemes, the company seems to have bigger plans in place. Despite intense competition from players like UTI Mutual Funds (with AUM of over Rs.370 billion), Prudential ICICI Mutual Funds, SBI Mutual Funds et al, the company’s style of managing its portfolio has only grown more aggressive by the day. Till date, it has to its credit 23 launches, prominent among which are Reliance Vision and Reliance Growth Funds.

Reliance mutual funds was also adjudged the best performing mutual fund globally. With a striking presence in over 500 cities and overseas market, and at a time when everything seems to be for it, there’s just one sound that its customers can hear – money, money and more money!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

like.no.other

IIPM PUBLICATION

Brand : Sony Bravia
Agency : Mc Kinney
Baseline : like.no.other

Description: A lot of colourful balls are released in the air; from there, they move on to the street, and cross over to the parking lot, where they pass a kid, cars, a bright red letter box et al. There’s a nice and soothing music playing in the backdrop. Then appears a caption, ‘Every single colour, every single detail’; and then the Sony Bravia is introduced as a high resolution LCD TV available at 0% finance and at an EMI of Rs.3,999.

4ps Take: The ad brings out the essence of the product quite clearly; unmatched display of colour and clarity, no two ways about that! Though the communication is short, the visual is appealing with the colourful balls flying around everywhere. The clinching benefit to the brand is of course the high-resolution factor, and also the opportunity to own the Sony Bravia at 0% finance – at Rs.3,999 EMI. Ready to tune into some highfaluting colour?

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative