Online focus remains the ask...

IIPM BEST B-SCHOOL

When industry wisdom goes askew, there arises a dubiety on whether it was just a strange behaviour – an aberration – or some character that was for long concealed. The situation at Time Inc. – world’s largest magazine publisher (which owns 150 consumer magazine titles), today is no different!

The $5.1 billion revenue earning print media giant announced a sell-off of 18 magazine titles (from its Parenting & Time4 Media groups) to the 200-year old, $2.9 billion Stockholm-based Bonnier Magazine Group which already has 20 titles under its belt. Ann Moore, Chairman & CEO, Time Inc., expressed her delight as, “I am very pleased to have found the right buyer. The transaction underscores Time Inc.’s commitment to focus our energy, resources and investment on the biggest and most profitable brands.” Added Dick Parsons, Chairman & CEO, Time AOL Warner, who thumped, “This is a smart transaction that advances both the interests of our shareholders and Time Inc.’s future success...”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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