like.no.other

IIPM PUBLICATION

Brand : Sony Bravia
Agency : Mc Kinney
Baseline : like.no.other

Description: A lot of colourful balls are released in the air; from there, they move on to the street, and cross over to the parking lot, where they pass a kid, cars, a bright red letter box et al. There’s a nice and soothing music playing in the backdrop. Then appears a caption, ‘Every single colour, every single detail’; and then the Sony Bravia is introduced as a high resolution LCD TV available at 0% finance and at an EMI of Rs.3,999.

4ps Take: The ad brings out the essence of the product quite clearly; unmatched display of colour and clarity, no two ways about that! Though the communication is short, the visual is appealing with the colourful balls flying around everywhere. The clinching benefit to the brand is of course the high-resolution factor, and also the opportunity to own the Sony Bravia at 0% finance – at Rs.3,999 EMI. Ready to tune into some highfaluting colour?

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative