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Topping the list among all private mutual fund companies, is the titanic Reliance Mutual Fund (name changed from Reliance Capital Mutual Fund on March 11, 2004) with total Assets Under Management(AUM) reaching a breath-taking figure of Rs.390.2 billion! During the past year, the company has successfully managed to increase its customer base from a mere headcount of 1.05 to 3.1 million. And with launches of newer schemes, the company seems to have bigger plans in place. Despite intense competition from players like UTI Mutual Funds (with AUM of over Rs.370 billion), Prudential ICICI Mutual Funds, SBI Mutual Funds et al, the company’s style of managing its portfolio has only grown more aggressive by the day. Till date, it has to its credit 23 launches, prominent among which are Reliance Vision and Reliance Growth Funds.
Reliance mutual funds was also adjudged the best performing mutual fund globally. With a striking presence in over 500 cities and overseas market, and at a time when everything seems to be for it, there’s just one sound that its customers can hear – money, money and more money!
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Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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