Designer maal in your mall!

MANAGEMENT GURU

The $2 billion Indian designer industry (according to E&Y) is shirking off its small-scale cottage industry image and is emerging as a more structured industry by working closely with big retailers. Recently, Future Group (from the stable of Biyani), opened Future Fashion House – a venture with designers, Rocky S & Priyadarshini Rao. Also riding on the crest of the wave are ritzy retailers like Ebony & Shoppers’ Stop. However, Raymond would always be considered a pioneer of corporatisation of designer prêt, with 30% annual growth. And with 31% Indians buying designer clothes (according to an AC Nielson study), Indian designers are truly enjoying their day in the sun.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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