68 percent of employees don’t approach their work with passion

IIPM Management Institute

Misconception 4: The biggest markets among Chinese consumers are for basic household products. A decade ago, only 6% of Chinese households owned a vacuum cleaner and 25% owned a refrigerator. Given those numbers, it would seem logical that more Chinese consumers would want these items. But the rate at which these products are now purchased pales compared with that of higher-technology products that enhance enjoyment….

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Source :- IIPM Editorial, 2006